Librería: Dream Books Co., Denver, CO, Estados Unidos de America
EUR 6,97
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.
Librería: Zoom Books Company, Lynden, WA, Estados Unidos de America
EUR 8,06
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
EUR 5,13
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Librería: BookOutlet, Jefferson City, TN, Estados Unidos de America
EUR 5,84
Cantidad disponible: 18 disponibles
Añadir al carritoPaperback. Condición: New. Paperback. Publisher overstock, may contain remainder mark on edge.
Librería: HPB-Emerald, Dallas, TX, Estados Unidos de America
EUR 6,84
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Librería: HPB-Diamond, Dallas, TX, Estados Unidos de America
EUR 6,84
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Librería: HPB-Movies, Dallas, TX, Estados Unidos de America
EUR 6,84
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
EUR 11,23
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
EUR 11,23
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 13,35
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: New.
Librería: Lakeside Books, Benton Harbor, MI, Estados Unidos de America
EUR 12,14
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
Idioma: Inglés
Publicado por Custom House 1/26/2021, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
EUR 16,16
Cantidad disponible: 5 disponibles
Añadir al carritoPaperback or Softback. Condición: New. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Book.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 14,11
Cantidad disponible: 10 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por HarperCollins Publishers Inc, US, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
EUR 17,82
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New.
Librería: California Books, Miami, FL, Estados Unidos de America
EUR 18,01
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por HarperCollins Publishers Inc, New York, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 18,44
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." --Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone--everyone!--hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can't be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived--the forever-unfolding pageant of consumer capitalism--Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.Heralded as "one of the leading minds in the world of branding" by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business?How could budget airlines show us how to market a healthcare system?Why is it better to be vaguely right than precisely wrong?What might soccer penalty kicks teach us about the dangers of risk-aversion?Better "branding," Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland's journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business. Originally published as Alchemy: the surprising power of ideas that don't make sense in the UK by WH Allen in 2019. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 21,10
Cantidad disponible: 15 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Idioma: Inglés
Publicado por HarperCollins Publishers Inc, US, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 21,30
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 22,93
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New. pp. 384.
Idioma: Inglés
Publicado por Custom House / William Morrow 0, New York, New York, 2021
ISBN 10: 0062388428 ISBN 13: 9780062388421
Librería: Adventures Underground, Richland, WA, Estados Unidos de America
EUR 21,61
Cantidad disponible: 1 disponibles
Añadir al carritoTrade Paperback. Condición: New. No Jacket. New Book.
EUR 13,50
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. .
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 21,01
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. 2021. Paperback. . . . . .
Librería: Revaluation Books, Exeter, Reino Unido
EUR 22,35
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 384 pages. 8.00x5.31x0.86 inches. In Stock.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 26,59
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. pp. 384.
Publicado por Harper Collins Publishers
ISBN 10: 0062388428 ISBN 13: 9780062388421
Librería: INDOO, Avenel, NJ, Estados Unidos de America
EUR 16,50
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread copy in mint condition.
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 24,97
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. 2021. Paperback. . . . . . Books ship from the US and Ireland.
Publicado por Harper Collins Publishers
ISBN 10: 0062388428 ISBN 13: 9780062388421
Librería: INDOO, Avenel, NJ, Estados Unidos de America
EUR 16,58
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Brand New.
EUR 18,00
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. Special order direct from the distributor.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 18,49
Cantidad disponible: 14 disponibles
Añadir al carritoCondición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 20,79
Cantidad disponible: 14 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.