Wolfgang weitzl (12 resultados)

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Condición: New. pp. 375.

Paperback. Condición: Brand New. 396 pages. 8.26x5.82x1.02 inches. In Stock.

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. marketer-initiated online communication in an intercultural context by conducting a series of qualitative and quantitative surveys using samples from three countries. …

Taschenbuch. Condición: Neu. Measuring Electronic Word-of-Mouth Effectiveness | Developing and Applying the eWOM Trust Scale | Wolfgang Weitzl | Taschenbuch | xviii | Englisch | 2016 | Springer | EAN 9783658158880 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. marketer-initiated online communication in an intercultural context by conducting a series of qualitative and quantitative surveys using samples from three countries. 396 pp. Englisch.…

Condición: New. Print on Demand pp. 375.

Condición: New. PRINT ON DEMAND pp. 375.

Kartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Publication in the field of economic scienceInterdisciplinary Literature Review on Trust.-&nbspConceptualizing and Identifying the Role of eWOM Trust.-&nbspDeveloping the eWOM Trust Scale by Testing its Dimensionality, Reliability, Validity and Ge.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer-initiated vs. marketer-initiated online communication in an intercultural context by conducting a series of qualitative and quantitative surveys using samples from three countries.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 396 pp. Englisch.…