Weinmann jens (36 resultados)

gebundene Ausgabe, OPp. Condición: Sehr gut. 221 S., graph. Abb. Einbd. leicht berieben, ansonsten sehr gut erh. ISBN: 9781137270696 Sprache: Englisch Gewicht in Gramm: 530.

Condición: New.

Paperback. Condición: New.

Condición: New. pp. xii + 221.

Condición: New. pp. xii + 221 Illus.

Condición: New. In English.

Hardcover. Condición: As New. Unused copy. Signed by both authors to fep. Inscribed by Author(s).

Paperback. Condición: New.

Condición: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Digital technologies offer unprecedented opportunities for organizations to realize efficiency gains and explore new lines of business. However, their integration into existing corporate structures and routines hardly materializes without frictions and the need for organizational adaptation. This collection of corporate narratives assembles best practice cases of companies - ranging from startups to multinational players and Hidden Champions - that have successfully managed to implement and leverage these innovations. Ten distinct use cases focus on three disruptive technologies, Artificial Intelligence, Blockchain and Robotic Process Automation. Interviews with practitioners address hurdles they encountered, and ways how to gain strategic support of key stakeholders within the organization. The ambition of this compilation is to describe concrete initiatives and derive insights from the experience of implementing disruptive technologies in a given corporate context. It highlights the advantages and potential pitfalls of differing pathways of implementation, including an internal setup with centers of excellence sharing their expertise with business units, the move towards an ambidextrous organization, and joint ventures with niche players in the larger innovation ecosystem. Based on their aggregated experience, this book provides a roadmap for executives how to become agents of change and implement digital transformation in their organizations. For the academic audience, the testimonials of practitioners offer ethnographic insights that depict the complexity of actual corporate change initiatives within a context of uncertainty and mimetic isomorphism.…

Condición: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Digital technologies offer unprecedented opportunities for organizations to realize efficiency gains and explore new lines of business. However, their integration into existing corporate structures and routines hardly materializes without frictions and the need for organizational adaptation. This collection of corporate narratives assembles best practice cases of companies - ranging from startups to multinational players and Hidden Champions - that have successfully managed to implement and leverage these innovations. Ten distinct use cases focus on three disruptive technologies, Artificial Intelligence, Blockchain and Robotic Process Automation. Interviews with practitioners address hurdles they encountered, and ways how to gain strategic support of key stakeholders within the organization. The ambition of this compilation is to describe concrete initiatives and derive insights from the experience of implementing disruptive technologies in a given corporate context. It highlights the advantages and potential pitfalls of differing pathways of implementation, including an internal setup with centers of excellence sharing their expertise with business units, the move towards an ambidextrous organization, and joint ventures with niche players in the larger innovation ecosystem. Based on their aggregated experience, this book provides a roadmap for executives how to become agents of change and implement digital transformation in their organizations. For the academic audience, the testimonials of practitioners offer ethnographic insights that depict the complexity of actual corporate change initiatives within a context of uncertainty and mimetic isomorphism.…

Condición: As New. Unread book in perfect condition.

Condición: New.

Condición: New.

Condición: As New. Unread book in perfect condition.

Hardcover. Condición: Brand New. 256 pages. 9.25x6.25x0.75 inches. In Stock.

Condición: As New. Unread book in perfect condition.

Condición: New.

Condición: New.

Condición: New. In German.

Condición: New. 2024th edition NO-PA16APR2015-KAP.

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Dieses Buch ist eine umfassende Anleitung, wie Sie Ihr Marketing auf eine effiziente und gewinnbringende Weise optimieren können. Das Buch konzentriert sich auf drei Schlüsselaspekte des Wachstumsmarketings. Erstens, Abwanderung verringern: Hier erfahren die Leser:innen, wie sie Kundenabwanderung minimieren können, indem sie die richtige Unternehmensstrategie entwickeln, Produkte und Angebote anpassen, sich vor Wettbewerbern schützen und vom Kunden ausgehende Abwanderung verhindern. Zweitens, Empfehlungen erhöhen: Das Buch zeigt auf, wie wichtig Empfehlungen für das Unternehmenswachstum sind und wie man sie durch Empfehlungsmarketing, Netzwerkmarketing, Referenzverkauf, Affiliate Marketing und Co-Creation gezielt steigern kann. Drittens, Wachstum beschleunigen: Hierbei geht es darum, die Markenbekanntheit zu steigern, zusätzliche Kunden zu gewinnen, die Konversionsrate zu erhöhen und effiziente Strategien für das Unternehmen zu entwickeln. Das Buch basiert auf fundierten Analysen, Experimenten und iterativen Schritten, um eine nachhaltige Wachstumsstrategie zu entwickeln, die selbst mit halbem Budget maximale Wirkung erzielt. Es bietet konkrete Beispiele und wertvolle Ratschläge, die in jeder Branche umsetzbar sind. …

Paperback. Condición: Brand New. 204 pages. German language. 9.25x6.10x9.21 inches. In Stock.

paperback. Condición: Sehr gut. 208 Seiten; 9783658443580.2 Gewicht in Gramm: 500.

Taschenbuch. Condición: Neu. Growth Marketing | Halbes Budget, doppelte Wirkung. Wie Sie Ihr Marketing hochprofitabel machen | Jens Weinmann-Eichinger | Taschenbuch | xv | Deutsch | 2024 | Springer Vieweg | EAN 9783658443580 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Condición: gut. 2024. Growth Marketing: Halbes Budget, doppelte Wirkung. Wie Sie Ihr Marketing hochprofitabel machen In deutscher Sprache. pages.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Condición: New. PRINT ON DEMAND.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Digital technologies offer unprecedented opportunities for organizations to realize efficiency gains and explore new lines of business. However, their integration into existing corporate structures and routines hardly materializes without frictions and the need for organizational adaptation.This collection of corporate narratives assembles best practice cases of companies - ranging from startups to multinational players and Hidden Champions - that have successfully managed to implement and leverage these innovations. Ten distinct use cases focus on three disruptive technologies, Artificial Intelligence, Blockchain and Robotic Process Automation. Interviews with practitioners address hurdles they encountered, and ways how to gain strategic support of key stakeholders within the organization.The ambition of this compilation is to describe concrete initiatives and derive insights from the experience of implementing disruptive technologies in a given corporate context. It highlights the advantages and potential pitfalls of differing pathways of implementation, including an internal setup with centers of excellence sharing their expertise with business units, the move towards an ambidextrous organization, and joint ventures with niche players in the larger innovation ecosystem.Based on their aggregated experience, this book provides a roadmap for executives how to become agents of change and implement digital transformation in their organizations. For the academic audience, the testimonials of practitioners offer ethnographic insights that depict the complexity of actual corporate change initiatives within a context of uncertainty and mimetic isomorphism.…