Lindblom arto (59 resultados)

Paperback. Condición: new. Paperback. Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to nudge customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues. After reading this book, you will be able to: Identify various cues in a retailing setting Categorise cues into different groups Explain how cues affect consumers when they make their daily choices Understand the multisensory nature of retail stores and the meaning of cue (in)congruence Describe how consumers are likely to respond differently to cue combinations than single cues Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condición: New.

Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Paperback. Condición: New. 1st ed. 2023. Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to "nudge" customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues.  After reading this book, you will be able to: ·         Identify various cues in a retailing setting ·         Categorise cues into different groups ·         Explain how cues affect consumers when they make their daily choices·         Understand the multisensory nature of retail stores and the meaning of cue (in)congruence·         Describe how consumers are likely to respond differently to cue combinations than single cues·         Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning.…

Condición: As New. Unread book in perfect condition.

Condición: New.

Condición: New. In English.

Condición: New.

Condición: New.

Condición: New. 1st ed. 2023 edition NO-PA16APR2015-KAP.

Paperback. Condición: Brand New. revised edition. 237 pages. 9.00x6.00x0.75 inches. In Stock.

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to 'nudge' customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues. After reading this book, youwill be able to: Identify various cues in a retailing setting Categorise cues into different groups Explain how cues affect consumers when they make their daily choices Understand the multisensory nature of retail stores and the meaning of cue (in)congruence Describe how consumers are likely to respond differently to cue combinations than single cues Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning.…

Condición: New. 2026. paperback. . . . . .

Condición: New.

Paperback. Condición: Brand New. 200 pages. 8.27x5.83x9.21 inches. In Stock.

Paperback. Condición: new. Paperback. Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to nudge customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues. After reading this book, you will be able to: Identify various cues in a retailing setting Categorise cues into different groups Explain how cues affect consumers when they make their daily choices Understand the multisensory nature of retail stores and the meaning of cue (in)congruence Describe how consumers are likely to respond differently to cue combinations than single cues Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Taschenbuch. Condición: Neu. Sensory Marketing in Retail | An Introduction to the Multisensory Nature of Retail Stores | Arto Lindblom | Taschenbuch | xv | Englisch | 2023 | Springer | EAN 9783031475146 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Condición: New. 2026. paperback. . . . . . Books ship from the US and Ireland.

Paperback. Condición: New. 1st ed. 2023. Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to "nudge" customers, it is a highly demanding practice that also involves risks and ethical concerns. This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues.  After reading this book, you will be able to: ·         Identify various cues in a retailing setting ·         Categorise cues into different groups ·         Explain how cues affect consumers when they make their daily choices·         Understand the multisensory nature of retail stores and the meaning of cue (in)congruence·         Describe how consumers are likely to respond differently to cue combinations than single cues·         Apply cues in practice and assess their outcomes. Ideal reading for students taking classes in consumer behaviour, shopper marketing, retail marketing and store design among others, it contains more than 30 global examples from various retail companies, self-reflective questions and decisions-based questions to aid learning.…

Condición: New.

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: As New. Unread book in perfect condition.

Condición: New.

Condición: New. In English.

Condición: New. In English.

Condición: New.

Condición: As New. Unread book in perfect condition.

Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering.

Condición: New. pp. 280.