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Leong shiem (35 resultados)

  • Idioma: Inglés

    Editorial: Igi Global Scientific Publishing, 2026

    9798260029787

    • Tapa blanda

    Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books

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    Condición: Nuevo

    EUR 243,64

    Envío por EUR 2,68 
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    Cantidad disponible: Más de 20 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: Igi Global Scientific Publishing, 2026

    9798337393261

    • Tapa blanda

    Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books

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    Condición: Nuevo

    EUR 261,10

    Envío por EUR 2,68 
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    Cantidad disponible: Más de 20 disponibles

    Condición: New.

  • Idioma: Inglés

    Editorial: Igi Global Scientific Publishing, 2026

    9798260029770

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    Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books

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    Condición: Nuevo

    EUR 289,60

    Envío por EUR 2,68 
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    Cantidad disponible: Más de 20 disponibles

    Condición: New.

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    Idioma: Inglés

    Editorial: Igi Global Scientific Publishing, 2026

    9798260029770

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    Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA

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    Condición: Nuevo

    EUR 296,59

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    Cantidad disponible: Más de 20 disponibles

    Hardback. Condición: New.

  • Idioma: Inglés

    Editorial: Igi Global Scientific Publishing, 2026

    9798337393254

    • Tapa dura

    Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books

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    Condición: Nuevo

    EUR 307,07

    Envío por EUR 2,68 
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    Cantidad disponible: Más de 20 disponibles

    Condición: New.

  • Más imágenes

    Idioma: Inglés

    Editorial: Igi Global Scientific Publishing, 2026

    9798337393254

    • Tapa dura

    Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA

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    Condición: Nuevo

    EUR 313,12

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    Cantidad disponible: Más de 20 disponibles

    Hardback. Condición: New.

  • Más imágenes

    Idioma: Inglés

    Editorial: Igi Global Scientific Publishing, 2026

    9798260029770

    • Tapa dura

    Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK

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    Condición: Nuevo

    EUR 290,71

    Envío por EUR 77,61 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Hardback. Condición: New.

  • Más imágenes

    Idioma: Inglés

    Editorial: Igi Global Scientific Publishing, 2026

    9798337393254

    • Tapa dura

    Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK

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    Condición: Nuevo

    EUR 306,99

    Envío por EUR 77,61 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    Hardback. Condición: New.

  • Idioma: Inglés

    Editorial: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798260029787

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    Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK

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    Condición: Nuevo

    EUR 204,73

    Envío por EUR 7,01 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Idioma: Inglés

    Editorial: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798260029787

    • Tapa blanda
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    Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US

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    Condición: Nuevo

    EUR 213,53

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    Cantidad disponible: Más de 20 disponibles

    PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Idioma: Inglés

    Editorial: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798337393261

    • Tapa blanda
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    Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK

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    Condición: Nuevo

    EUR 218,99

    Envío por EUR 8,07 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Idioma: Inglés

    Editorial: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798337393261

    • Tapa blanda
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    Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US

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    Condición: Nuevo

    EUR 228,55

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    Cantidad disponible: Más de 20 disponibles

    PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Idioma: Inglés

    Editorial: Igi Global Scientific Publishing, 2026

    9798260029787

    • Tapa blanda
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    Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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    Condición: Nuevo

    EUR 244,50

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    Cantidad disponible: 1 disponible

    Paperback. Condición: new. Paperback. Artificial intelligence (AI) transforms consumer engagement by enabling personalized business experiences, automated customer interactions, and improved decision-making. While these advancements enhance customer satisfaction and operational efficiency, they raise concerns regarding data privacy, algorithmic bias, transparency, accountability, and ethical decision-making. Responsible AI becomes critical for AI technologies to develop and deploy in ways that are fair, trustworthy, and aligned with societal values. Effective policies and regulatory frameworks, combined with ethical governance and organizational best practices, foster consumer trust and promote responsible AI adoption. By balancing technological innovation with ethical principles and legal compliance, organizations can strengthen consumer confidence, improve long-term customer relationships, and support sustainable business growth. As AI reshapes the digital marketplace, understanding the intersection of policy, trust, and practice may create consumer engagement strategies that are both innovative and socially responsible. Responsible AI in Consumer Engagement: Policy, Trust, and Practice explores how responsible AI improves consumer engagement while ensuring fairness, transparency, accountability, and ethical decision-making. It examines the role of policies, governance frameworks, consumer trust, and organizational practices in promoting the responsible development and deployment of AI-driven customer interactions. This book covers topics such as risk management, consumer trust, and virtual influencers, and is a useful resource for business owners, engineers, marketers, policymaking, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Idioma: Inglés

    Editorial: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798260029770

    • Tapa dura
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    Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK

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    Condición: Nuevo

    EUR 242,77

    Envío por EUR 8,07 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Idioma: Inglés

    Editorial: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798260029770

    • Tapa dura
    • Impresión bajo demanda

    Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US

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    Condición: Nuevo

    EUR 253,48

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Idioma: Inglés

    Editorial: Igi Global Scientific Publishing, 2026

    9798260029787

    • Tapa blanda
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    Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail

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    Condición: Nuevo

    EUR 215,21

    Envío por EUR 44,18 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: new. Paperback. Artificial intelligence (AI) transforms consumer engagement by enabling personalized business experiences, automated customer interactions, and improved decision-making. While these advancements enhance customer satisfaction and operational efficiency, they raise concerns regarding data privacy, algorithmic bias, transparency, accountability, and ethical decision-making. Responsible AI becomes critical for AI technologies to develop and deploy in ways that are fair, trustworthy, and aligned with societal values. Effective policies and regulatory frameworks, combined with ethical governance and organizational best practices, foster consumer trust and promote responsible AI adoption. By balancing technological innovation with ethical principles and legal compliance, organizations can strengthen consumer confidence, improve long-term customer relationships, and support sustainable business growth. As AI reshapes the digital marketplace, understanding the intersection of policy, trust, and practice may create consumer engagement strategies that are both innovative and socially responsible. Responsible AI in Consumer Engagement: Policy, Trust, and Practice explores how responsible AI improves consumer engagement while ensuring fairness, transparency, accountability, and ethical decision-making. It examines the role of policies, governance frameworks, consumer trust, and organizational practices in promoting the responsible development and deployment of AI-driven customer interactions. This book covers topics such as risk management, consumer trust, and virtual influencers, and is a useful resource for business owners, engineers, marketers, policymaking, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

  • Idioma: Inglés

    Editorial: IGI Global, Hershey, PA, 2026

    9798337393261

    • Tapa blanda
    • Impresión bajo demanda

    Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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    Condición: Nuevo

    EUR 261,25

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: new. Paperback. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Idioma: Inglés

    Editorial: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798337393254

    • Tapa dura
    • Impresión bajo demanda

    Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK

    Vendedor de 5 estrellas
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    Condición: Nuevo

    EUR 257,04

    Envío por EUR 9,11 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: Más de 20 disponibles

    HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Idioma: Inglés

    Editorial: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798337393254

    • Tapa dura
    • Impresión bajo demanda

    Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US

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    Condición: Nuevo

    EUR 268,48

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    Cantidad disponible: Más de 20 disponibles

    HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Idioma: Inglés

    Editorial: IGI Global, Hershey, PA, 2026

    9798337393261

    • Tapa blanda
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    Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail

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    Condición: Nuevo

    EUR 229,97

    Envío por EUR 44,18 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: new. Paperback. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

  • Idioma: Inglés

    Editorial: Igi Global Scientific Publishing, 2026

    9798260029770

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    Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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    Condición: Nuevo

    EUR 286,20

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    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Hardcover. Condición: new. Hardcover. Artificial intelligence (AI) transforms consumer engagement by enabling personalized business experiences, automated customer interactions, and improved decision-making. While these advancements enhance customer satisfaction and operational efficiency, they raise concerns regarding data privacy, algorithmic bias, transparency, accountability, and ethical decision-making. Responsible AI becomes critical for AI technologies to develop and deploy in ways that are fair, trustworthy, and aligned with societal values. Effective policies and regulatory frameworks, combined with ethical governance and organizational best practices, foster consumer trust and promote responsible AI adoption. By balancing technological innovation with ethical principles and legal compliance, organizations can strengthen consumer confidence, improve long-term customer relationships, and support sustainable business growth. As AI reshapes the digital marketplace, understanding the intersection of policy, trust, and practice may create consumer engagement strategies that are both innovative and socially responsible. Responsible AI in Consumer Engagement: Policy, Trust, and Practice explores how responsible AI improves consumer engagement while ensuring fairness, transparency, accountability, and ethical decision-making. It examines the role of policies, governance frameworks, consumer trust, and organizational practices in promoting the responsible development and deployment of AI-driven customer interactions. This book covers topics such as risk management, consumer trust, and virtual influencers, and is a useful resource for business owners, engineers, marketers, policymaking, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Idioma: Inglés

    Editorial: Igi Global Scientific Publishing, 2026

    9798260029770

    • Tapa dura
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    Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail

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    Condición: Nuevo

    EUR 254,56

    Envío por EUR 44,18 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Hardcover. Condición: new. Hardcover. Artificial intelligence (AI) transforms consumer engagement by enabling personalized business experiences, automated customer interactions, and improved decision-making. While these advancements enhance customer satisfaction and operational efficiency, they raise concerns regarding data privacy, algorithmic bias, transparency, accountability, and ethical decision-making. Responsible AI becomes critical for AI technologies to develop and deploy in ways that are fair, trustworthy, and aligned with societal values. Effective policies and regulatory frameworks, combined with ethical governance and organizational best practices, foster consumer trust and promote responsible AI adoption. By balancing technological innovation with ethical principles and legal compliance, organizations can strengthen consumer confidence, improve long-term customer relationships, and support sustainable business growth. As AI reshapes the digital marketplace, understanding the intersection of policy, trust, and practice may create consumer engagement strategies that are both innovative and socially responsible. Responsible AI in Consumer Engagement: Policy, Trust, and Practice explores how responsible AI improves consumer engagement while ensuring fairness, transparency, accountability, and ethical decision-making. It examines the role of policies, governance frameworks, consumer trust, and organizational practices in promoting the responsible development and deployment of AI-driven customer interactions. This book covers topics such as risk management, consumer trust, and virtual influencers, and is a useful resource for business owners, engineers, marketers, policymaking, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

  • Idioma: Inglés

    Editorial: Igi Global Scientific Publishing, 2026

    9798337393254

    • Tapa dura
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    Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail

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    Condición: Nuevo

    EUR 303,23

     Gastos de envío gratis 
    Se envía dentro de Estados Unidos de America

    Cantidad disponible: 1 disponible

    Hardcover. Condición: new. Hardcover. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Idioma: Inglés

    Editorial: Igi Global Scientific Publishing, 2026

    9798337393254

    • Tapa dura
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    Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail

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    Condición: Nuevo

    EUR 269,32

    Envío por EUR 44,18 
    Se envía de Reino Unido a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Hardcover. Condición: new. Hardcover. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

  • Idioma: Inglés

    Editorial: Igi Global Scientific Publishing, 2026

    9798260029787

    • Tapa blanda
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    Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

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    Condición: Nuevo

    EUR 285,19

    Envío por EUR 33,03 
    Se envía de Australia a Estados Unidos de America

    Cantidad disponible: 1 disponible

    Paperback. Condición: new. Paperback. Artificial intelligence (AI) transforms consumer engagement by enabling personalized business experiences, automated customer interactions, and improved decision-making. While these advancements enhance customer satisfaction and operational efficiency, they raise concerns regarding data privacy, algorithmic bias, transparency, accountability, and ethical decision-making. Responsible AI becomes critical for AI technologies to develop and deploy in ways that are fair, trustworthy, and aligned with societal values. Effective policies and regulatory frameworks, combined with ethical governance and organizational best practices, foster consumer trust and promote responsible AI adoption. By balancing technological innovation with ethical principles and legal compliance, organizations can strengthen consumer confidence, improve long-term customer relationships, and support sustainable business growth. As AI reshapes the digital marketplace, understanding the intersection of policy, trust, and practice may create consumer engagement strategies that are both innovative and socially responsible. Responsible AI in Consumer Engagement: Policy, Trust, and Practice explores how responsible AI improves consumer engagement while ensuring fairness, transparency, accountability, and ethical decision-making. It examines the role of policies, governance frameworks, consumer trust, and organizational practices in promoting the responsible development and deployment of AI-driven customer interactions. This book covers topics such as risk management, consumer trust, and virtual influencers, and is a useful resource for business owners, engineers, marketers, policymaking, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Idioma: Inglés

    Editorial: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798260029787

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    Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH

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    Condición: Nuevo

    EUR 290,85

    Envío por EUR 35,00 
    Se envía de Alemania a Estados Unidos de America

    Cantidad disponible: 2 disponibles

    Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Artificial intelligence (AI) transforms consumer engagement by enabling personalized business experiences, automated customer interactions, and improved decision-making. While these advancements enhance customer satisfaction and operational efficiency, they raise concerns regarding data privacy, algorithmic bias, transparency, accountability, and ethical decision-making. Responsible AI becomes critical for AI technologies to develop and deploy in ways that are fair, trustworthy, and aligned with societal values. Effective policies and regulatory frameworks, combined with ethical governance and organizational best practices, foster consumer trust and promote responsible AI adoption. By balancing technological innovation with ethical principles and legal compliance, organizations can strengthen consumer confidence, improve long-term customer relationships, and support sustainable business growth. As AI reshapes the digital marketplace, understanding the intersection of policy, trust, and practice may create consumer engagement strategies that are both innovative and socially responsible. Responsible AI in Consumer Engagement: Policy, Trust, and Practice explores how responsible AI improves consumer engagement while ensuring fairness, transparency, accountability, and ethical decision-making. It examines the role of policies, governance frameworks, consumer trust, and organizational practices in promoting the responsible development and deployment of AI-driven customer interactions. This book covers topics such as risk management, consumer trust, and virtual influencers, and is a useful resource for business owners, engineers, marketers, policymaking, academicians, researchers, and scientists.…

  • Idioma: Inglés

    Editorial: IGI Global, Hershey, PA, 2026

    9798337393261

    • Tapa blanda
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    Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

    Vendedor de 5 estrellas
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    Condición: Nuevo

    EUR 303,70

    Envío por EUR 33,03 
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    Paperback. Condición: new. Paperback. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

  • Idioma: Inglés

    Editorial: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798260029787

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    Taschenbuch. Condición: Neu. Responsible AI in Consumer Engagement | Policy, Trust, and Practice | Muhammad Abdus Salam (u. a.) | Taschenbuch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798260029787 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. …

  • Idioma: Inglés

    Editorial: IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

    9798337393261

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    Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH

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    Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more.…

  • Idioma: Inglés

    Editorial: Igi Global Scientific Publishing, 2026

    9798260029770

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    Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

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    Hardcover. Condición: new. Hardcover. Artificial intelligence (AI) transforms consumer engagement by enabling personalized business experiences, automated customer interactions, and improved decision-making. While these advancements enhance customer satisfaction and operational efficiency, they raise concerns regarding data privacy, algorithmic bias, transparency, accountability, and ethical decision-making. Responsible AI becomes critical for AI technologies to develop and deploy in ways that are fair, trustworthy, and aligned with societal values. Effective policies and regulatory frameworks, combined with ethical governance and organizational best practices, foster consumer trust and promote responsible AI adoption. By balancing technological innovation with ethical principles and legal compliance, organizations can strengthen consumer confidence, improve long-term customer relationships, and support sustainable business growth. As AI reshapes the digital marketplace, understanding the intersection of policy, trust, and practice may create consumer engagement strategies that are both innovative and socially responsible. Responsible AI in Consumer Engagement: Policy, Trust, and Practice explores how responsible AI improves consumer engagement while ensuring fairness, transparency, accountability, and ethical decision-making. It examines the role of policies, governance frameworks, consumer trust, and organizational practices in promoting the responsible development and deployment of AI-driven customer interactions. This book covers topics such as risk management, consumer trust, and virtual influencers, and is a useful resource for business owners, engineers, marketers, policymaking, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…