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Sinopsis
Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more.
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Acerca del autor
Nazlida Muhamad received her PhD in Marketing from The University of Western Australia in 1999. She has taught marketing modules in Malaysian, Saudi, Brunei and Australian public universities, prior to working at Prince Sultan University. Her research interests and publications are in the area of consumer behavior -with special interest on issues pertaining to Islam, and its role on Muslim consumer behaviors in the marketplace. Among others, her works are published in Psychology and Marketing, Journal of Islamic Marketing, Journal of Business and Policy Research, and Journal of computer-mediated communication.
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Technology Transfer and Strategic Applications for Commercial Human-AI Interaction
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Hardcover. Condición: new. Hardcover. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9798337393254
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Technology Transfer and Strategic Applications for Commercial Human-AI Interaction (Hardcover)
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Hardcover. Condición: new. Hardcover. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9798337393254
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Technology Transfer and Strategic Applications for Commercial Human-AI Interaction (Hardcover)
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Hardcover. Condición: new. Hardcover. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9798337393254
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