Klein kristina (28 resultados)

Condición: New.

Condición: As New. Unread book in perfect condition.

paperback. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Condición: New. Third Edition 2025 NO-PA16APR2015-KAP.

Condición: As New. Unread book in perfect condition.

Condición: New.

Mixed Media Product. Condición: New. Third Edition 2025. This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that this concept is a valuable management model to make brands successful. In the 3rd edition, all chapters were fundamentally revised and latest research findings were integrated. A new section on corporate social responsibility due to the increasing importance of brands' societal and environmental responsibilities and up-to-date practical examples were added.Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.…

Condición: New.

Condición: New.

Condición: New.

Condición: As New. Unread book in perfect condition.

Paperback. Condición: Brand New. 3rd pck pap/ edition. 330 pages. 9.45x6.62x9.45 inches. In Stock.

Condición: Wie neu. 4. Auflage 2021 - Leuchtmarkierungen auf 10 Seiten - sonst guter und sauberer Zustand, normale Lagerspuren, Springer-Verlag.

Condición: New.

Condición: As New. Unread book in perfect condition.

paperback. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 9-10 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Mixed Media Product. Condición: New. Third Edition 2025. This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that this concept is a valuable management model to make brands successful. In the 3rd edition, all chapters were fundamentally revised and latest research findings were integrated. A new section on corporate social responsibility due to the increasing importance of brands' societal and environmental responsibilities and up-to-date practical examples were added.Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.…

Paperback. Condición: New.

Condición: New.

Condición: New.

hardcover. Condición: Sehr gut. 256 Seiten; 9783898188395.2 Gewicht in Gramm: 1.

Condición: New. pp. 376.

Softcover/Paperback. 1. Aufl. 255 S. Einband gering bestaubt // S Schulbücher L01 9783835580213 *.* Sprache: Deutsch Gewicht in Gramm: 760.

Condición: New. Redaktion: Anja SchuermannAnja Schuermann ist Kunsthistorikerin und Permanent Research Fellow am Kulturwissenschaftlichen Institut (KWI) Essen, wo sie den Schwerpunkt Visual Literacy gruendete und leitet.Redaktion: Kathrin YacavoneKathrin.

Softcover/Taschenbuch. Condición: Neu. Aktuell wird ?ber die Etablierung eines Bundesinstituts f?r Fotografie diskutiert - welche Institutionen und Einrichtungen f?r Fotografie gab und gibt es aber bisher in Deutschland und wie arbeiten sie mit Fotografie, bzw. wie wurde Fotografie durch sie gepr?gt? In diesem Band wird erstmals ein grundlegender institutionsgeschichtlicher und -theoretischer ?berblick f?r die Zeit ab 1945 gegeben, als zuerst u.a. in Essen und M?nchen wichtige Fotosammlungen entstanden. Vielstimmig wird in Einzelbeitr?gen, Gespr?chen und ?ber k?nstlerische Positionen dokumentiert, wie fotografische Bilder klassifiziert, gesammelt, ausgestellt, archiviert und vermarktet wurden und werden. Eine Zeitleiste liefert einen systematischen chronologischen ?berblick zur Institutionalisierung der Fotografie. Themen aus dem Inhalt- Pioniere und Ausbildung- Wissenschaftliche Institutionalisierung- Industrie, Ausstellung, Kunst- Galerien und Kunstmarkt- Fotografie in Kunstmuseen- Bibliotheken, kommunale Archive, Historische Museen- Industrielle Archive- Dekolonialisierung und Neuklassifizierung- Digitale InfrastrukturenGespr?che mitLaura Bielau und Thomas Weski;Jens Bove, Simone Fleischer und Agnes Matthias; Ute Eskildsen;Andrew Eskind; Peter Geimer und Bernd Stiegler; Lucia Halder; Maren L?bbke-Tidow und Rebecca Wilton;Ulrich Pohlmann; Markus Schaden De Gewicht in Gramm: 1138.…

Kartoniert / Broschiert. Condición: New. Eine der schaerfsten Debatten des spaeten 18. Jahrhunderts war die Auseinandersetzung zwischen Immanuel Kant und Georg Forster. Gestritten wurde ueber die Frage, ob Menschenrassen unterschieden werden koennen und wie sie zu bestimmen sind.Das hochprekaere Thema .…

Paperback. Condición: New.

Condición: New. PRINT ON DEMAND pp. 376.