Hansen havard (11 resultados)

Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Softcover. Condición: gut. 2008. This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and shortened to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. Preface Part One: Introduction 1) An introduction to the study of Consumer Behavior 2) Consumer Research 3) Market Segmentation Part Two: The Consumer as an Individual 4) Consumer Decision Making 5) Consumer Motivation 6) Personality and Consumer Behavior 7) Consumer Perception 8) Consumer Learning 9) Consumer Attitude Formation and Change 10) Communication and Consumer Behavior Part Three: Consumers in Their Social and Cultural Settings 11) Reference Groups and Family Influences 12) Social Class and Consumer Behavior 13) The Influence of Culture and Subculture on Consumer Behavior 14) Cross-Cultural Consumer Behaviour: An International Perspective Part Four: More on the Consumer's Decision-Making Process 15) Consumer Influence and the Diffusion of Innovations 16) Consumer Decision Making - Again Consumer Behaviour A European Outlook Leslie Lazar Kanuk Leon G. Schiffman Havard Hansen BWL Wirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 0-273-70401-X 027370401X ISBN-13 978-0-273-70401-0 9780273704010 Sales In englischer Sprache. 512 pages. 26,4 x 19,4 x 2,2 cm.…

Condición: very good. Photo non contractuelle. Envoi rapide et soigné.

Paperback. Condición: new. Paperback. Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new Innovation In Action feature will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condición: Brand New. 2nd edition. 460 pages. 10.32x7.56x0.79 inches. In Stock.

Paperback. Condición: new. Paperback. Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new Innovation In Action feature will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ?Innovation In Action feature? will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.…

Kartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. &Uumlber den AutorrnrnLeon G. Schiffman is J. Donald Kennedy Chair in E-Commerce at the Peter J. Tobin College of Business at St. John s University, New York City, USA.Leslie Lazar Kanuk is Emeritus Professor of Marketing at the City .…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ?Innovation In Action feature? will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.…