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Sinopsis
This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it.
The text has been thoroughly adapted and revised to reflect European conditions, and shortened to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies.
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Havard Hansen is Associate Professor of Marketing at the Norwegian School of Management BI.
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Consumer Behaviour : A Global Outlook
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Pearson Education, Limited, 2008
ISBN 10: 027370401X
ISBN 13: 9780273704010
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Good. 0th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 9596315-6
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Consumer Behaviour: A European Outlook
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Prentice Hall, 2008
ISBN 10: 027370401X
ISBN 13: 9780273704010
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780273704010. Nº de ref. del artículo: 9017809
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Consumer Behaviour: A European Outlook
Publicado por
Prentice Hall, 2008
ISBN 10: 027370401X
ISBN 13: 9780273704010
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780273704010. Nº de ref. del artículo: 9017808
Cantidad disponible: 1 disponibles
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Consumer Behaviour: A European Outlook
Publicado por
Financial Times Prentice Hall, 2008
ISBN 10: 027370401X
ISBN 13: 9780273704010
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Softcover
Librería: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Alemania
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: gut. 2008. This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and shortened to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. Preface Part One: Introduction 1) An introduction to the study of Consumer Behavior 2) Consumer Research 3) Market Segmentation Part Two: The Consumer as an Individual 4) Consumer Decision Making 5) Consumer Motivation 6) Personality and Consumer Behavior 7) Consumer Perception 8) Consumer Learning 9) Consumer Attitude Formation and Change 10) Communication and Consumer Behavior Part Three: Consumers in Their Social and Cultural Settings 11) Reference Groups and Family Influences 12) Social Class and Consumer Behavior 13) The Influence of Culture and Subculture on Consumer Behavior 14) Cross-Cultural Consumer Behaviour: An International Perspective Part Four: More on the Consumer's Decision-Making Process 15) Consumer Influence and the Diffusion of Innovations 16) Consumer Decision Making - Again Consumer Behaviour A European Outlook Leslie Lazar Kanuk Leon G. Schiffman Havard Hansen BWL Wirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 0-273-70401-X / 027370401X ISBN-13 978-0-273-70401-0 / 9780273704010 Sales In deutscher Sprache. 512 pages. 26,4 x 19,4 x 2,2 cm. Nº de ref. del artículo: BN0875
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Consumer Behaviour: A European Outlook
Librería: The Book Spot, Sioux Falls, MN, Estados Unidos de America
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Paperback. Condición: New. Nº de ref. del artículo: Abebooks559141
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CONSUMER BEHAVIOUR:A GLOBAL OUTLOOK
Publicado por
PEARSON EDUCACION, 2008
ISBN 10: 027370401X
ISBN 13: 9780273704010
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Librería: OM Books, Sevilla, SE, España
Calificación del vendedor: 5 de 5 estrellas
Condición: usado - bueno. Nº de ref. del artículo: 9780273704010
Cantidad disponible: 1 disponibles