Gwosdz frank (40 resultados)

Condición: New.

Paperback. Condición: Brand New. 132 pages. 8.66x5.91x0.30 inches. In Stock.

Condición: New.

Condición: New.

Condición: New.

Condición: New.

Taschenbuch. Condición: Neu. Mix de marketing virtual | Marketing aplicado a bens virtuais em jogos Free2Play | Frank Gwosdz (u. a.) | Taschenbuch | Portugiesisch | 2026 | Edições Nosso Conhecimento | EAN 9786209740497 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.…

Taschenbuch. Condición: Neu. Wirtualny marketing mix | Marketing stosowany w przypadku wirtualnych towarów w grach Free2Play | Frank Gwosdz (u. a.) | Taschenbuch | Polnisch | 2026 | Wydawnictwo Nasza Wiedza | EAN 9786209737930 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. …

Taschenbuch. Condición: Neu. Mix di marketing virtuale | Marketing applicato ai beni virtuali nei giochi Free2Play | Frank Gwosdz (u. a.) | Taschenbuch | Italienisch | 2026 | Edizioni Sapienza | EAN 9786209735370 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. …

Taschenbuch. Condición: Neu. Virtueller Marketing-Mix | Marketing für virtuelle Güter in Free2Play-Spielen | Frank Gwosdz (u. a.) | Taschenbuch | 136 S. | Deutsch | 2026 | Verlag Unser Wissen | EAN 9786209727696 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. …

Condición: New.

Condición: New.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The primary research question is how marketing is done for virtual goods in F2P games and how marketing influences consumers' past purchase decision and future purchase intention. In particular it is argued if a traditional model like the marketing mix (4Ps) is suitable and rather effective for shaping the games' vendors offerings for the players. For this purpose this research studies both, the producers' perspective regarding the development studios' perspective of marketing of virtual goods and the consumers' perspective regarding the players' perception of the applied marketing mix for virtual goods. Therefore two kinds of empirical approaches were chosen: (1) Explorative, qualitative interview with eleven German F2P games' professionals to get producers' perspective, and (2) a quantitative cross-sectional online survey collecting data about demographic data, F2P preferences, and perception of marketing mix components drawing a convenience sample by over 400 consumers of virtual goods. 132 pp. Englisch.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Gwosdz FrankFrank Gwosdz holds a Diploma degree in computer science and an MBA. He is an entrepreneur and founded a couple of software companies.Prof. Dr. Thomas Dobbelstein runs the market research institute Customer Research 42. He.…

Condición: New. Print on Demand.

Condición: New. PRINT ON DEMAND.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 136 pp. Deutsch.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 128 pp. Polnisch.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 132 pp. Portugiesisch.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 128 pp. Italienisch.

Paperback. Condición: new. Paperback. Die primaere Forschungsfrage lautet, wie das Marketing fuer virtuelle Gueter in F2P-Spielen funktioniert und wie das Marketing die bisherigen Kaufentscheidungen und die zukuenftige Kaufabsicht der Verbraucher beeinflusst. Insbesondere wird diskutiert, ob ein traditionelles Modell wie der Marketing-Mix (4Ps) geeignet und eher effektiv ist, um das Angebot der Spieleanbieter fuer die Spieler zu gestalten. Zu diesem Zweck untersucht diese Studie sowohl die Perspektive der Produzenten hinsichtlich der Sichtweise der Entwicklungsstudios auf das Marketing virtueller Gueter als auch die Perspektive der Verbraucher hinsichtlich der Wahrnehmung der Spieler gegenueber dem angewandten Marketing-Mix fuer virtuelle Gueter. Dazu wurden zwei empirische Ansaetze gewaehlt: (1) Explorative, qualitative Interviews mit elf deutschen F2P-Spieleexperten, um die Perspektive der Produzenten zu erfassen, und (2) eine quantitative Querschnitts-Online-Umfrage zur Erhebung von Daten zu demografischen Merkmalen, F2P-Praeferenzen und der Wahrnehmung der Marketing-Mix-Komponenten, wobei eine Stichprobe von ueber 400 Verbrauchern virtueller Gueter herangezogen wurde. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback. Condición: new. Paperback. La domanda principale della ricerca e come viene effettuato il marketing dei beni virtuali nei giochi F2P e in che modo il marketing influenza le decisioni di acquisto passate e le intenzioni di acquisto future dei consumatori. In particolare, si discute se un modello tradizionale come il marketing mix (4P) sia adatto e piuttosto efficace per modellare l'offerta dei venditori di giochi ai giocatori. A tal fine, questa ricerca studia sia il punto di vista dei produttori riguardo alla prospettiva degli studi di sviluppo sul marketing dei beni virtuali, sia il punto di vista dei consumatori riguardo alla percezione dei giocatori sul marketing mix applicato ai beni virtuali. Sono stati quindi scelti due tipi di approcci empirici: (1) interviste esplorative e qualitative con undici professionisti tedeschi del settore dei giochi F2P per ottenere il punto di vista dei produttori e (2) un sondaggio quantitativo trasversale online per raccogliere dati demografici, preferenze F2P e percezione delle componenti del marketing mix, utilizzando un campione di convenienza di oltre 400 consumatori di beni virtuali. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…