Gaugele elke (73 resultados)

Idioma: Inglés
Editorial: Lars Müller Publishers/Museum für Gestaltung Zürich, 2020
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Paperback. Condición: New. Advertising creates dream worlds, yet always simultaneously bears witness to its era. Both these tendencies are exemplified in fashion posters. Moving beyond the latest modish trends and beauty ideals, fashion posters reflect moral codes and social conditions. In particular, they pander to the longing to escape routine everyday life, for these posters suggest that it is possible to attain a completely new identity simply by opting for a different garment or style. Androgynous models and less normative images of men and women in the advertising industry mark the dawn of a new era that entails constantly balancing aspirations to individuality against a sense of collective belonging.Fashion posters from past and present are lifestyle propositions; they tell stories, seduce and shock. Playing with convention and provocation, bodies are sometimes lavishly veiled and disguised, sometimes sensually staged. At times consumers are only indirectly encouraged to shop. A button or a coat collar as a pars pro toto illustrate product quality in historical posters. A new, somewhat controversial approach to fashion advertising emerges in Benetton campaigns from the early 1990s. Overtly erotic ostentation contrasts with poetic allusions that are for example the hallmark of highly aesthetic Japanese fashion posters. En Vogue brings together fashion advertising spanning roughly a hundred years and deploying myriad different PR strategies, in each case reflecting the cultures and periods in which it was created.…

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Paperback. Condición: New. Advertising creates dream worlds, yet always simultaneously bears witness to its era. Both these tendencies are exemplified in fashion posters. Moving beyond the latest modish trends and beauty ideals, fashion posters reflect moral codes and social conditions. In particular, they pander to the longing to escape routine everyday life, for these posters suggest that it is possible to attain a completely new identity simply by opting for a different garment or style. Androgynous models and less normative images of men and women in the advertising industry mark the dawn of a new era that entails constantly balancing aspirations to individuality against a sense of collective belonging.Fashion posters from past and present are lifestyle propositions; they tell stories, seduce and shock. Playing with convention and provocation, bodies are sometimes lavishly veiled and disguised, sometimes sensually staged. At times consumers are only indirectly encouraged to shop. A button or a coat collar as a pars pro toto illustrate product quality in historical posters. A new, somewhat controversial approach to fashion advertising emerges in Benetton campaigns from the early 1990s. Overtly erotic ostentation contrasts with poetic allusions that are for example the hallmark of highly aesthetic Japanese fashion posters. En Vogue brings together fashion advertising spanning roughly a hundred years and deploying myriad different PR strategies, in each case reflecting the cultures and periods in which it was created.…

Idioma: Inglés
Editorial: Lars Müller Publishers/Museum für Gestaltung Zürich, 2020
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Softcover. Condición: Fine. Leichte Verschmutzung / Farbtonveranderung. Das Design des 21. Jahrhunderts erfasst die Funktionen des ,Lebens" als Technologie. Immer deutlicher manifestiert sich ein neues organisches Design, in dem Grenzverlaufe zwischen Natur und Technik, Lebendigem und Kunstlichem aufgehoben werden. TechnoNaturen untersucht die Rolle des Asthetischen in diesem Prozess. Die gestalterischen sowie design- und kulturtheoretischen Beitrage reflektieren, in welchen biopolitischen Konstellationen sich heute die Kategorien Natur, Leben, Design, Kunst und Technik neu verbinden. Technologien erzeugen neue Biomaterialitaten und setzen bei den Nanostrukturen des Korpers und der Dinge an. Life-Sciences und digitale Technologien gestalten Leben von innen heraus. ,New Media Objects" verschranken Analoges und Digitales. Welche Reflexionen finden sich dazu im Mode-, Produkt-, Body- und Environment-Design, welche in zeitgenossischen kunstlerischen Statements? Besonderes Interesse gilt den subjektiven Aneignungen dieser neuen Technologien und alltagskulturellen Umdeutungen in neuen Styles.…

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paperback. Condición: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD PAPERBACK Standard-sized.

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Idioma: Inglés
Editorial: Lars Müller Publishers/Museum für Gestaltung Zürich, 2020
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Idioma: Inglés
Editorial: Lars Müller Publishers/Museum für Gestaltung Zürich, 2020
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Paperback. Condición: New. This new edited collection assembles academic essays and intellectual activism equally next to visual essays and artistic interventions and proposes a different concept for fashion research that eschews the traditional logic of academic fashion studies. It features acclaimed designers, artists, curators and theorists whose work investigates the multi-faceted debates on the rise of practice-based research in fashion.The book sets out to explore current issues in fashion research with a particular focus on both methodology and expansion of the field to encompass overlooked voices and narratives. It has a particular concern with the relationships between theory and practice and with how knowledge is created and disseminated in fashion studies. It is an excellent and really valuable contribution to the field at a point both when fashion studies is expanding and when the fashion industry is at a crucial point of change.Some of the contributions were originally presented at a symposium hosted by the Austrian Center for Fashion Research 'TALKSHOW: The politics of practice-based fashion research' at Vienna's Museum of Applied Arts, curated by Wally Salner. The symposium brought together a group of fashion scholars, designers, educators and practitioners to explore critical contemporary fashion (research) practices, and to investigate critical fashion knowledge between theory and practice, beyond assumed disciplinary and epistemological boundaries. Many contributions in this volume were initially presented at that symposium, while others are testimonies of international debates that were part of the research activities of the Austrian Center for Fashion Research, a research project funded by the Austrian Federal Ministry of Science Research and Economy, led by Elke Gaugele.The book is structured into three sections: 'Fashion Knowledge', 'Practice-Based Fashion Research', and 'Sites of Fashion and Politics'. Contributions look at new forms of fashion knowledge that are forming with and along shifting fashion practices, practice-based fashion research, and sheds light on different sites and entanglements of fashion and politics in distinctive contemporary and historical moments of de/colonization, anti/racism, and anti/globalization.Elke Gaugele is cultural anthropologist and professor of fashion, styles and contextual design at the Academy of Fine Arts in Vienna, Austria. Monica Titton is a sociologist, fashion theorist and senior scientist at the fashion design department of the University of Applied Arts Vienna, Austria. Other contributions are from Elke Bippus, Astrid Engl, Jojo Gronostay, Ruby Hoette, Bianca Koczan, Priska Morger, NCCFN, Wally Salner, Andreas Spiegl, José Teunissen, Lara Torres, Carol Tulloch and Maria ZiegelböckReaders will be academics, practitioners, designers, artists, curators, museums, theoretical scholars, lecturers, practice-based researchers, students and practitioners at all levels in the fields of fashion, textile, art and d.…

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Paperback. Condición: New. This new edited collection assembles academic essays and intellectual activism equally next to visual essays and artistic interventions and proposes a different concept for fashion research that eschews the traditional logic of academic fashion studies. It features acclaimed designers, artists, curators and theorists whose work investigates the multi-faceted debates on the rise of practice-based research in fashion.The book sets out to explore current issues in fashion research with a particular focus on both methodology and expansion of the field to encompass overlooked voices and narratives. It has a particular concern with the relationships between theory and practice and with how knowledge is created and disseminated in fashion studies. It is an excellent and really valuable contribution to the field at a point both when fashion studies is expanding and when the fashion industry is at a crucial point of change.Some of the contributions were originally presented at a symposium hosted by the Austrian Center for Fashion Research 'TALKSHOW: The politics of practice-based fashion research' at Vienna's Museum of Applied Arts, curated by Wally Salner. The symposium brought together a group of fashion scholars, designers, educators and practitioners to explore critical contemporary fashion (research) practices, and to investigate critical fashion knowledge between theory and practice, beyond assumed disciplinary and epistemological boundaries. Many contributions in this volume were initially presented at that symposium, while others are testimonies of international debates that were part of the research activities of the Austrian Center for Fashion Research, a research project funded by the Austrian Federal Ministry of Science Research and Economy, led by Elke Gaugele.The book is structured into three sections: 'Fashion Knowledge', 'Practice-Based Fashion Research', and 'Sites of Fashion and Politics'. Contributions look at new forms of fashion knowledge that are forming with and along shifting fashion practices, practice-based fashion research, and sheds light on different sites and entanglements of fashion and politics in distinctive contemporary and historical moments of de/colonization, anti/racism, and anti/globalization.Elke Gaugele is cultural anthropologist and professor of fashion, styles and contextual design at the Academy of Fine Arts in Vienna, Austria. Monica Titton is a sociologist, fashion theorist and senior scientist at the fashion design department of the University of Applied Arts Vienna, Austria. Other contributions are from Elke Bippus, Astrid Engl, Jojo Gronostay, Ruby Hoette, Bianca Koczan, Priska Morger, NCCFN, Wally Salner, Andreas Spiegl, José Teunissen, Lara Torres, Carol Tulloch and Maria ZiegelböckReaders will be academics, practitioners, designers, artists, curators, museums, theoretical scholars, lecturers, practice-based researchers, students and practitioners at all levels in the fields of fashion, textile, art and d.…

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Paperback. Condición: new. Paperback. On theory and method in the changing field of fashion studies. At a point when fashion studies are expanding and the fashion industry is at a crucial point of change, Fashion Knowledge makes a valuable contribution to the field. The book explores current issues in fashion research, with a focus on the relationship between theory and practice. This edited collection assembles academic essays and intellectual activism next to visual essays and artistic interventions, proposing a different concept for fashion research that eschews the traditional logic of academic fashion studies. It features acclaimed designers, artists, curators, and theorists whose work investigates the multi-faceted debates on the rise of practice-based research in fashion. Contributors look at new forms of fashion knowledge that are forming along with shifting practices, shedding light on the entanglement of fashion and politics in both contemporary and historical moments. Programmatically outlines a paradigmatic shift towards an expanded fashion discourse at the intersection of doing and thinking. Designers, artists, curators and theorists investigate the multifaceted debates on the rise of practice-based research in fashion and thus make a significant step to advance fashion studies. 24 col and 34 b/w illus. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Taschenbuch. Condición: Neu. Neuware - Werbung entwirft Traumwelten und ist gleichzeitig immer auch Zeitzeugnis. In der Kategorie des Modeplakats spiegeln sich diese beiden Tendenzen exemplarisch. Über aktuelle Fashiontrends und Schönheitsideale hinaus reflektieren Modeplakate Moralvorstellungen und gesellschaftliche Verhältnisse. Sie bedienen die Sehnsucht, aus dem Alltag auszubrechen, in besonderer Weise, suggerieren sie doch die Möglichkeit einer ganz neuen Identität allein durch den Wechsel des Kleidungsstücks oder Stils. Androgyne Models und weniger normative Männer- und Frauenbilder in der Werbeindustrie stehen für den Aufbruch in neue Zeiten, in denen sich das Streben nach Individualität und kollektiver Zugehörigkeit stetig ausbalancieren muss.Modeplakate von gestern und heute sind Lifestyle-Angebote, sie erzählen Geschichten, sie verführen und schockieren. Mit Konvention und Provokation spielend, werden Körper mal üppig verhüllt und verkleidet, mal sinnlich inszeniert. Teilweise wird der Kaufappell nur indirekt kommuniziert. Ein Knopf oder ein Mantelkragen als pars pro toto illustrieren in historischen Plakaten die Produktqualität. Benetton-Kampagnen der frühen 1990er-Jahre zeigen einen neuen, viel diskutierten Weg in der Modewerbung. Offen erotische Zurschaustellung kontrastiert mit poetischen Andeutungen, die etwa das hochästhetische japanische Modeplakat charakterisieren. En Vogue versammelt Fashionwerbung mit ganz unterschiedlichen PR-Strategien aus rund hundert Jahren, die Abbild ihrer jeweiligen Kultur und Epoche ist.'Stop Motion' macht anschaulich, dass das traditionelle Medium Plakat das Moment der Bewegung schon immer mitgedacht hat. Die in der Publikation versammelten Arbeiten zeigen zudem, dass die Imitation von Bewegung und Räumlichkeit - abseits vom gegenwärtigen.…

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Paperback. Condición: New. Advertising creates dream worlds, yet always simultaneously bears witness to its era. Both these tendencies are exemplified in fashion posters. Moving beyond the latest modish trends and beauty ideals, fashion posters reflect moral codes and social conditions. In particular, they pander to the longing to escape routine everyday life, for these posters suggest that it is possible to attain a completely new identity simply by opting for a different garment or style. Androgynous models and less normative images of men and women in the advertising industry mark the dawn of a new era that entails constantly balancing aspirations to individuality against a sense of collective belonging.Fashion posters from past and present are lifestyle propositions; they tell stories, seduce and shock. Playing with convention and provocation, bodies are sometimes lavishly veiled and disguised, sometimes sensually staged. At times consumers are only indirectly encouraged to shop. A button or a coat collar as a pars pro toto illustrate product quality in historical posters. A new, somewhat controversial approach to fashion advertising emerges in Benetton campaigns from the early 1990s. Overtly erotic ostentation contrasts with poetic allusions that are for example the hallmark of highly aesthetic Japanese fashion posters. En Vogue brings together fashion advertising spanning roughly a hundred years and deploying myriad different PR strategies, in each case reflecting the cultures and periods in which it was created.…