Franziska hillmer (29 resultados)

Condición: New.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Condición: As New. Unread book in perfect condition.

Condición: New.

Condición: New.

Condición: As New. Unread book in perfect condition.

Taschenbuch. Condición: Neu. Neuware -Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Carl von Ossietzky University of Oldenburg (Fakultät II: Informatik-, Wirtschafts- und Rechtswissenschaften), course: Sustainability, Economics and Management, language: English, abstract: ¿People come in their millions upon millions to our shows and we have the enviable position of a captive and receptive audience.We are in a position to champion causes, highlight issuesand inspire changing behaviour.¿(Event Professional Meegan Jones 2010: vi)What do you have in mind, when you hear music festival Do you think on the first representatives, like Woodstock, as a movement of love and peace against the confrontational direction of the world leaders Or, more likely, do you think of young adults hanging around without any political intentions Festivals today are more popular than ever in Germany, but lack the revolutionary spirit of their meaningful ancestors.But thereby is mankind confronted with the greatest challenges, which indeed are communicated by politicians and business leaders, but not satisfactorily tackled. Weather extremes all over the world remind menkind, with increasing frequency, of the strong dependence of human activities on climate conditions. Climate change has already begun and it looks like it will affect the living generation. These are self-made problems, because they concern those who emit more and more carbon dioxide and use so much of the natural resources that the available amount shrinks drama tically (see Sachs 2008: 19 et seq.).With the rising public awareness for sustainability the companies¿ interest to include the topic in their communications strategy has increased, which is also true for the Music Event Industry branch. But while many companies are concentrated rather on green washing than acting like that, some encouraged sustainability efforts do not become public after all, although marketing communication provides a valuable tool for the strategic positioning and is able to inspire people to modify their consumption behaviour (see Meiländer 2011: 52).Hence, this master thesis attempts to explore, by taking the example of Open Air Music Festivals, how an applied target group specific Sustainability Communication (SC) concept needs to be designed to reach the customer and influence them towards a more sustainable behaviour. …

Taschenbuch. Condición: Neu. Neuware - Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Carl von Ossietzky University of Oldenburg (Fakultät II: Informatik-, Wirtschafts- und Rechtswissenschaften), course: Sustainability, Economics and Management, language: English, abstract: 'People come in their millions upon millions to our shows and we have the enviable position of a captive and receptive audience.We are in a position to champion causes, highlight issuesand inspire changing behaviour.'(Event Professional Meegan Jones 2010: vi)What do you have in mind, when you hear music festival Do you think on the first representatives, like Woodstock, as a movement of love and peace against the confrontational direction of the world leaders Or, more likely, do you think of young adults hanging around without any political intentions Festivals today are more popular than ever in Germany, but lack the revolutionary spirit of their meaningful ancestors.But thereby is mankind confronted with the greatest challenges, which indeed are communicated by politicians and business leaders, but not satisfactorily tackled. Weather extremes all over the world remind menkind, with increasing frequency, of the strong dependence of human activities on climate conditions. Climate change has already begun and it looks like it will affect the living generation. These are self-made problems, because they concern those who emit more and more carbon dioxide and use so much of the natural resources that the available amount shrinks drama tically (see Sachs 2008: 19 et seq.).With the rising public awareness for sustainability the companies' interest to include the topic in their communications strategy has increased, which is also true for the Music Event Industry branch. But while many companies are concentrated rather on green washing than acting like that, some encouraged sustainability efforts do not become public after all, although marketing communication provides a valuable tool for the strategic positioning and is able to inspire people to modify their consumption behaviour (see Meiländer 2011: 52).Hence, this master thesis attempts to explore, by taking the example of Open Air Music Festivals, how an applied target group specific Sustainability Communication (SC) concept needs to be designed to reach the customer and influence them towards a more sustainable behaviour. …

Condición: New.

Condición: New. In English.

Taschenbuch. Condición: Neu. Effective Sustainability Communication for Music Festivals and other Mega-Events | Find out how to Green the Crowd | Franziska Hillmer | Taschenbuch | 144 S. | Englisch | 2016 | Anchor Academic Publishing | EAN 9783954894987 | Verantwortliche Person für die EU: Bedey & Thoms Media GmbH, Björn Bedey, Hermannstal 119k, 22119 Hamburg, info[at]diplom[dot]de | Anbieter: preigu. …

Taschenbuch. Condición: Neu. Green the Crowd. Communicating Sustainability through Open Air Music Festivals | Franziska Hillmer | Taschenbuch | 132 S. | Englisch | 2014 | GRIN Verlag | EAN 9783656709749 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu. …

Taschenbuch. Condición: Neu. Neuware -Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Carl von Ossietzky University of Oldenburg (Fakultät II: Informatik-, Wirtschafts- und Rechtswissenschaften), course: Sustainability, Economics and Management, language: English, abstract: ¿People come in their millions upon millions to our shows and we have the enviable position of a captive and receptive audience.We are in a position to champion causes, highlight issuesand inspire changing behaviour.¿(Event Professional Meegan Jones 2010: vi)What do you have in mind, when you hear music festival Do you think on the first representatives, like Woodstock, as a movement of love and peace against the confrontational direction of the world leaders Or, more likely, do you think of young adults hanging around without any political intentions Festivals today are more popular than ever in Germany, but lack the revolutionary spirit of their meaningful ancestors.But thereby is mankind confronted with the greatest challenges, which indeed are communicated by politicians and business leaders, but not satisfactorily tackled. Weather extremes all over the world remind menkind, with increasing frequency, of the strong dependence of human activities on climate conditions. Climate change has already begun and it looks like it will affect the living generation. These are self-made problems, because they concern those who emit more and more carbon dioxide and use so much of the natural resources that the available amount shrinks drama tically (see Sachs 2008: 19 et seq.).With the rising public awareness for sustainability the companies¿ interest to include the topic in their communications strategy has increased, which is also true for the Music Event Industry branch. But while many companies are concentrated rather on green washing than acting like that, some encouraged sustainability efforts do not become public after all, although marketing communication provides a valuable tool for the strategic positioning and is able to inspire people to modify their consumption behaviour (see Meiländer 2011: 52).Hence, this master thesis attempts to explore, by taking the example of Open Air Music Festivals, how an applied target group specific Sustainability Communication (SC) concept needs to be designed to reach the customer and influence them towards a more sustainable behaviour. 132 pp. Englisch. …

Paperback. Condición: Brand New. 132 pages. 8.27x5.91x0.39 inches. In Stock. This item is printed on demand.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greatest sustainability challenges, which are not satisfactorily tackled. Still, with a rising awareness of these issues, companies' interest in including sustainability issues in their communications strategy has increased.This study attempts to explore how a Sustainability Communication (SC) concept needs to be designed to reach fans of music festivals and influence them towards a more sustainable behaviour. For that purpose, it deals with sustainability management, background information about SC and the attendees' needs. Moreover, it shows rays of hope for this issue in the festival landscape. Afterwards the results of a survey conducted among festival fans (more than 750 participants), examining their attitude regarding sustainability issues, were assessed.This study aims to equip the reader with a thorough knowledge of the potential of Sustainability Communication within and through festivals, as well as give an insight into how a SC strategy must consider the needs of fans to realize a more sustainable event. 144 pp. Englisch.…

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Carl von Ossietzky University of Oldenburg (Fakultät II: Informatik-, Wirtschafts- und Rechtswissenschaften), course: Sustainability, Economics and Management, language: English, abstract: 'People come in their millions upon millions to our shows and we have the enviable position of a captive and receptive audience.We are in a position to champion causes, highlight issuesand inspire changing behaviour.'(Event Professional Meegan Jones 2010: vi)What do you have in mind, when you hear music festival Do you think on the first representatives, like Woodstock, as a movement of love and peace against the confrontational direction of the world leaders Or, more likely, do you think of young adults hanging around without any political intentions Festivals today are more popular than ever in Germany, but lack the revolutionary spirit of their meaningful ancestors.But thereby is mankind confronted with the greatest challenges, which indeed are communicated by politicians and business leaders, but not satisfactorily tackled. Weather extremes all over the world remind menkind, with increasing frequency, of the strong dependence of human activities on climate conditions. Climate change has already begun and it looks like it will affect the living generation. These are self-made problems, because they concern those who emit more and more carbon dioxide and use so much of the natural resources that the available amount shrinks drama tically (see Sachs 2008: 19 et seq.).With the rising public awareness for sustainability the companies' interest to include the topic in their communications strategy has increased, which is also true for the Music Event Industry branch. But while many companies are concentrated rather on green washing than acting like that, some encouraged sustainability efforts do not become public after all, although marketing communication provides a valuable tool for the strategic positioning and is able to inspire people to modify their consumption behaviour (see Meiländer 2011: 52).Hence, this master thesis attempts to explore, by taking the example of Open Air Music Festivals, how an applied target group specific Sustainability Communication (SC) concept needs to be designed to reach the customer and influence them towards a more sustainable behaviour. 132 pp. Englisch. …

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Carl von Ossietzky University of Oldenburg (Fakultät II: Informatik-, Wirtschafts- und Rechtswissenschaften), course: Sustainability, Economics and Management, language: English, abstract: 'People come in their millions upon millions to our shows and we have the enviable position of a captive and receptive audience.We are in a position to champion causes, highlight issuesand inspire changing behaviour.'(Event Professional Meegan Jones 2010: vi)What do you have in mind, when you hear music festival Do you think on the first representatives, like Woodstock, as a movement of love and peace against the confrontational direction of the world leaders Or, more likely, do you think of young adults hanging around without any political intentions Festivals today are more popular than ever in Germany, but lack the revolutionary spirit of their meaningful ancestors.But thereby is mankind confronted with the greatest challenges, which indeed are communicated by politicians and business leaders, but not satisfactorily tackled. Weather extremes all over the world remind menkind, with increasing frequency, of the strong dependence of human activities on climate conditions. Climate change has already begun and it looks like it will affect the living generation. These are self-made problems, because they concern those who emit more and more carbon dioxide and use so much of the natural resources that the available amount shrinks drama tically (see Sachs 2008: 19 et seq.).With the rising public awareness for sustainability the companies' interest to include the topic in their communications strategy has increased, which is also true for the Music Event Industry branch. But while many companies are concentrated rather on green washing than acting like that, some encouraged sustainability efforts do not become public after all, although marketing communication provides a valuable tool for the strategic positioning and is able to inspire people to modify their consumption behaviour (see Meiländer 2011: 52).Hence, this master thesis attempts to explore, by taking the example of Open Air Music Festivals, how an applied target group specific Sustainability Communication (SC) concept needs to be designed to reach the customer and influence them towards a more sustainable behaviour. 132 pp. Englisch. …

Condición: New. Print on Demand pp. 146.

Condición: New. Print on Demand pp. 146.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greatest sustainability challenges, which are not satisfactorily tackled. Still, with a rising awareness of these issues, companies' interest in including sustainability issues in their communications strategy has increased.This study attempts to explore how a Sustainability Communication (SC) concept needs to be designed to reach fans of music festivals and influence them towards a more sustainable behaviour. For that purpose, it deals with sustainability management, background information about SC and the attendees' needs. Moreover, it shows rays of hope for this issue in the festival landscape. Afterwards the results of a survey conducted among festival fans (more than 750 participants), examining their attitude regarding sustainability issues, were assessed.This study aims to equip the reader with a thorough knowledge of the potential of Sustainability Communication within and through festivals, as well as give an insight into how a SC strategy must consider the needs of fans to realize a more sustainable event. …

Condición: New. PRINT ON DEMAND pp. 146.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greates.…

PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condición: New. Print on Demand pp. 132 424:B&W 5.83 x 8.27 in or 210 x 148 mm (A5) Perfect Bound on Creme w/Matte Lam.

Condición: New. Print on Demand pp. 132.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Festivals are an important part of the music event industry, especially for young adults. But compared to the beginnings, their meanings have changed: Attendees want to celebrate without any compromises. However, today mankind is confronted with the greatest sustainability challenges, which are not satisfactorily tackled. Still, with a rising awareness of these issues, companies¿ interest in including sustainability issues in their communications strategy has increased.This study attempts to explore how a Sustainability Communication (SC) concept needs to be designed to reach fans of music festivals and influence them towards a more sustainable behaviour. For that purpose, it deals with sustainability management, background information about SC and the attendees¿ needs. Moreover, it shows rays of hope for this issue in the festival landscape. Afterwards the results of a survey conducted among festival fans (more than 750 participants), examining their attitude regarding sustainability issues, were assessed.This study aims to equip the reader with a thorough knowledge of the potential of Sustainability Communication within and through festivals, as well as give an insight into how a SC strategy must consider the needs of fans to realize a more sustainable event.Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 144 pp. Englisch. …

Condición: New. PRINT ON DEMAND pp. 132.