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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
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Añadir al carritoRevue. Revue grand in-8 (25.5*18.5), dos broché, 96pp., Olga Carlisle : Trois visites à Pasternak ; Jean Bloch-Michel : Nouveau roman et culture des masses ; Max Berger : Les sources du XXe siècle ; Théodore Draper : Castro et les théoriciens ; Richard Lowenthal : Le tiers Monde se divise, etc. ; bon état. Livraison a domicile (La Poste) ou en Mondial Relay sur simple demande. Preuves.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
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Añadir al carritoCondición: New. pp. 324.
Idioma: Inglés
Publicado por Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden, 2014
ISBN 10: 3658062215 ISBN 13: 9783658062217
Librería: AHA-BUCH GmbH, Einbeck, Alemania
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Añadir al carritoTaschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - 'The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies crisis communication strategies successful, while others are not The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010.
Librería: preigu, Osnabrück, Alemania
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Añadir al carritoTaschenbuch. Condición: Neu. Corporate Identity and Crisis Response Strategies | Challenges and Opportunities of Communication in Times of Crisis | Olga Bloch | Taschenbuch | xx | Englisch | 2014 | Springer Vieweg | EAN 9783658062217 | Verantwortliche Person für die EU: Springer VS in Springer Science + Business Media, Abraham-Lincoln-Str. 46, 65189 Wiesbaden, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Publicado por Springer Fachmedien Wiesbaden Jun 2014, 2014
ISBN 10: 3658062215 ISBN 13: 9783658062217
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
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Añadir al carritoTaschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies crisis communication strategies successful, while others are not The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010. 324 pp. Englisch.
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Añadir al carritoCondición: New. Print on Demand pp. 324 7 Illus.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
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Añadir al carritoCondición: New. PRINT ON DEMAND pp. 324.
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Publicado por Springer Fachmedien Wiesbaden, 2014
ISBN 10: 3658062215 ISBN 13: 9783658062217
Librería: moluna, Greven, Alemania
EUR 48,37
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Añadir al carritoCondición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. A corporate communication studyThe notion of crisis: conceptual framework.- Building up a theoretical framework: review of the relevant theories.- Corporate identity and stakeholder perceptions in crisis.- Case study: crisis response strategies of Toyot.
Idioma: Inglés
Publicado por Springer Vieweg Jun 2014, 2014
ISBN 10: 3658062215 ISBN 13: 9783658062217
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
EUR 53,49
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Añadir al carritoTaschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies¿ crisis communication strategies successful, while others are not The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation¿s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 324 pp. Englisch.