Arnhold ulrike (33 resultados)

Hardcover. Condición: Good. HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Oversized.

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Hardcover. Condición: Wie neu. 2. Einmal gehört!---. nein.

Condición: New. pp. 482.

Paperback. Condición: Brand New. 2010 edition. 451 pages. 8.27x5.91x1.10 inches. In Stock.

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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - The increasing relevance of the internet has brought about significant change in me dia consumption, communication and social behaviour and thus evoked a debate in both business studies and practice. Brands, in particular, are affected by the devel opments in and around the internet since they stimulate and shape such behavioural patterns. Therefore, how to manage a brand in the era of the internet has been a topic of discussion for quite some time. First, success factors of so called 'virtual e brands' were searched for, then 'internet-based brand management' was explored and finally one was acknowledged as an 'expert' by only using the buzzword 'brand management in Web2. 0. ' Many of the papers and books published at that time, how ever, dealt only superficially with the subject, distinguishing themselves through se quences of empty words rather than in-depth knowledge of the matter. Unfortunately, this even led to the case that the editor of a topic related Special Issue of the 'Mar keting Science' joumal preselected all submitted manuscripts according to the fact whether he personally liked or disliked the used terminology. Against the background of this situation of as much shallowness as sUbjectivity, Dr. Ulrike Arnhold analyses the state of the art of research within her dissertation with great care and intellectual finesse.…

paperback. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 9-10 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

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paperback. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Taschenbuch. Condición: Neu. User Generated Branding | Integrating User Generated Content into Brand Management | Ulrike Arnhold | Taschenbuch | Innovatives Markenmanagement | xxviii | Englisch | 2010 | Gabler Verlag | EAN 9783834923240 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Paperback. Condición: New. 13.

Condición: Sehr gut. Zustand: Sehr gut | Seiten: 480 | Sprache: Englisch | Produktart: Bücher | The increasing relevance of the internet has brought about significant change in me­ dia consumption, communication and social behaviour and thus evoked a debate in both business studies and practice. Brands, in particular, are affected by the devel­ opments in and around the internet since they stimulate and shape such behavioural patterns. Therefore, how to manage a brand in the era of the internet has been a topic of discussion for quite some time. First, success factors of so called "virtual e­ brands" were searched for, then "internet-based brand management" was explored and finally one was acknowledged as an "expert" by only using the buzzword "brand management in Web2. 0. " Many of the papers and books published at that time, how­ ever, dealt only superficially with the subject, distinguishing themselves through se­ quences of empty words rather than in-depth knowledge of the matter. Unfortunately, this even led to the case that the editor of a topic related Special Issue of the "Mar­ keting Science" joumal preselected all submitted manuscripts according to the fact whether he personally liked or disliked the used terminology. Against the background of this situation of as much shallowness as sUbjectivity, Dr. Ulrike Arnhold analyses the state of the art of research within her dissertation with great care and intellectual finesse. …

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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Diplomarbeit aus dem Jahr 2002 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 1,3, Universität Leipzig (Institut für Kommunikations- und Medienwissenschaft), Veranstaltung: Diplomarbeit zur Erlangung des akademischen Grades 'Diplom-Journalistin', 86 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: 'Es gibt keine Form, keine Nachricht, keinen Leitartikel, keine Reportage ,an sich'. [.] Ihre grundlegendenPrinzipien wandeln sich, wenn sie von einer neuen Klasse oder einer neuen Gesellschaftübernommen werden.' (SCHMIDT 1961: 10)Dieses Zitat von Dietrich Schmidt, einem der Begründer der Leipziger Genretheorie, ist der Leitgedankedieser Diplomarbeit. Im Zentrum der Betrachtung steht die Abhängigkeit der journalistischenGenres von den gesellschaftlichen Entwicklungen. In der sozialistischen DDR geschaffengeriet die Leipziger Genretheorie im vereinten kapitalistischen Deutschland in Vergessenheit.Kann sie von der neuen Gesellschaft übernommen werden Und inwieweit wandeln sichdabei ihre grundlegenden Prinzipien Die vorliegende Arbeit will Antworten auf diese Fragengeben.…

OPbd. / Hardcover. Gebundene Ausgabe, Auflage: 1, 272 Seiten - Verlagsfrisch, in Originalfolie eingeschweißt. mint. EXPERIMENTE IN LICHT UND BEWEGUNG Size: 30 x 24 Cm. 2100 Gr.

Paperback. Condición: New. 13.

Paperback. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Hardcover. Condición: gut. 2018. Bauhaus und Amerika: Katalog zur Ausstellung im LWL-Museum für Kunst und Kultur in Münster In deutscher Sprache. pages.

Digi Pack. Condición: Wie neu. 1. Auflage, Gekürzte. Versand im Luftpolsterumschlag! Exemplar wie neu, originalverpackt. H260707cdm89 ISBN: 9783839819067 Sprache: Deutsch Gewicht in Gramm: 105.

PF. Condición: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -What is the value of user generated content in branding Do social media activities such as brand communities and blogs rather harm or strengthen the brand Ulrike Arnhold investigates these burning questions, introducing the concept of user generated branding. From a brand management perspective she analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix. Her book provides not only a comprehensive empiric analysis but also managerial implications. Thus, this pioneer study will help both scholars and practitioners to gain a thorough understanding of the roots, strategies and applications of user generated content in branding. 480 pp. Englisch.…

Condición: New. Print on Demand pp. 482 71 Illus.

Condición: New. PRINT ON DEMAND pp. 482.