Ari paparo (17 resultados)
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 20,93
Envío por EUR 2,28Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
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Librería: Lakeside Books, Benton Harbor, MI, Estados Unidos de AmericaLakeside Books
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EUR 19,72
Envío por EUR 3,45Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.
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Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
Contactar con el vendedorVendedor de 4 estrellasCondición: Nuevo
EUR 24,93
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 18 disponibles
Condición: New.
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 23,16
Envío por EUR 2,28Se envía dentro de Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread book in perfect condition.
Idioma: Inglés
Editorial: Amplify Publishing, 2025
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Librería: CreativeCenters, Peoria, IL, Estados Unidos de AmericaCreativeCenters
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 21,32
Envío por EUR 4,75Se envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Añadir al carritohardcover. Condición: New.
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Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 26,81
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 19 disponibles
Hardback. Condición: New.
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 27,05
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: new. Hardcover. A deeply researched insider's account of Google's epic two-decade campaign to dominate online advertising by any means necessary.Everyone knows Google as the world's most iconic search engine. But over the past twenty years, it has also bought, built, and bullied its way to control of the on…line advertising market. It has cornered the market so completely that they are often the buyer, seller, and intermediary in a single transaction.In this gripping work of narrative journalism, former advertising executive Ari Paparo tells the story of how Google--starting in the mid-2000s with its initial near-monopoly on text ads (the ones you see alongside its search results)--began to look for ways to obtain a similar stranglehold on the display advertising market (the boxes and rectangles on most every website).It found its edge, as it always has, in new technology--the acquisition of a leading "ad exchange" that allowed display ads to be bought and sold in milliseconds, with users operating more like Wall Street traders in pursuit of marginal but cumulatively huge profits ("yield") than Mad Men-style creatives.By the mid-2010s, the company with the founding motto of "Don't be evil" was systematically using a suite of secret projects with names like "Bernanke," "Poirot," and "Bell" to squeeze, gaslight, and manipulate its partners and the market to its will.As Google's ultimate power play became obvious, a shifting alliance of companies, including tech and communications giants like Microsoft, AT&T, and Verizon, and traditional publishers like Rupert Murdoch's News Corp, The Daily Mail, and Gannett, moved to stop them but ultimately fell short--leaving the question of whether one company could control the future of media and journalism hanging in the balance. Now, the Department of Justice and the courts are the last line of defense, with calls to break up the company and unravel the advertising empire.Drawing from dozens of first-hand accounts, thousands of pages of court documents, and the author's experience as an employee of many of the companies involved, Yield is a gripping story of technological innovation, hard-nosed politics, and how the business of modern advertising really works. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 24,09
Envío por EUR 6,55Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 34,89
Gastos de envío gratisSe envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 19 disponibles
Hardback. Condición: New.
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Librería: Russell Books, Victoria, BC, CanadaRussell Books
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EUR 21,37
Envío por EUR 17,28Se envía de Canada a Estados Unidos de AmericaCantidad disponible: 13 disponibles
hardcover. Condición: New. Special order direct from the distributor.
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 30,79
Envío por EUR 17,54Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: As New. Unread book in perfect condition.
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 31,89
Envío por EUR 17,54Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
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Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA United
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 32,02
Envío por EUR 43,22Se envía dentro de Estados Unidos de AmericaCantidad disponible: 19 disponibles
Hardback. Condición: New.
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Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 35,51
Envío por EUR 43,26Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: new. Hardcover. A deeply researched insider's account of Google's epic two-decade campaign to dominate online advertising by any means necessary.Everyone knows Google as the world's most iconic search engine. But over the past twenty years, it has also bought, built, and bullied its way to control of the on…line advertising market. It has cornered the market so completely that they are often the buyer, seller, and intermediary in a single transaction.In this gripping work of narrative journalism, former advertising executive Ari Paparo tells the story of how Google--starting in the mid-2000s with its initial near-monopoly on text ads (the ones you see alongside its search results)--began to look for ways to obtain a similar stranglehold on the display advertising market (the boxes and rectangles on most every website).It found its edge, as it always has, in new technology--the acquisition of a leading "ad exchange" that allowed display ads to be bought and sold in milliseconds, with users operating more like Wall Street traders in pursuit of marginal but cumulatively huge profits ("yield") than Mad Men-style creatives.By the mid-2010s, the company with the founding motto of "Don't be evil" was systematically using a suite of secret projects with names like "Bernanke," "Poirot," and "Bell" to squeeze, gaslight, and manipulate its partners and the market to its will.As Google's ultimate power play became obvious, a shifting alliance of companies, including tech and communications giants like Microsoft, AT&T, and Verizon, and traditional publishers like Rupert Murdoch's News Corp, The Daily Mail, and Gannett, moved to stop them but ultimately fell short--leaving the question of whether one company could control the future of media and journalism hanging in the balance. Now, the Department of Justice and the courts are the last line of defense, with calls to break up the company and unravel the advertising empire.Drawing from dozens of first-hand accounts, thousands of pages of court documents, and the author's experience as an employee of many of the companies involved, Yield is a gripping story of technological innovation, hard-nosed politics, and how the business of modern advertising really works. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 53,26
Envío por EUR 31,98Se envía de Australia a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: new. Hardcover. A deeply researched insider's account of Google's epic two-decade campaign to dominate online advertising by any means necessary.Everyone knows Google as the world's most iconic search engine. But over the past twenty years, it has also bought, built, and bullied its way to control of the on…line advertising market. It has cornered the market so completely that they are often the buyer, seller, and intermediary in a single transaction.In this gripping work of narrative journalism, former advertising executive Ari Paparo tells the story of how Google--starting in the mid-2000s with its initial near-monopoly on text ads (the ones you see alongside its search results)--began to look for ways to obtain a similar stranglehold on the display advertising market (the boxes and rectangles on most every website).It found its edge, as it always has, in new technology--the acquisition of a leading "ad exchange" that allowed display ads to be bought and sold in milliseconds, with users operating more like Wall Street traders in pursuit of marginal but cumulatively huge profits ("yield") than Mad Men-style creatives.By the mid-2010s, the company with the founding motto of "Don't be evil" was systematically using a suite of secret projects with names like "Bernanke," "Poirot," and "Bell" to squeeze, gaslight, and manipulate its partners and the market to its will.As Google's ultimate power play became obvious, a shifting alliance of companies, including tech and communications giants like Microsoft, AT&T, and Verizon, and traditional publishers like Rupert Murdoch's News Corp, The Daily Mail, and Gannett, moved to stop them but ultimately fell short--leaving the question of whether one company could control the future of media and journalism hanging in the balance. Now, the Department of Justice and the courts are the last line of defense, with calls to break up the company and unravel the advertising empire.Drawing from dozens of first-hand accounts, thousands of pages of court documents, and the author's experience as an employee of many of the companies involved, Yield is a gripping story of technological innovation, hard-nosed politics, and how the business of modern advertising really works. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 36,31
Envío por EUR 63,23Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Buch. Condición: Neu. Neuware - A deeply researched insider's account of Google's epic two-decade campaign to dominate online advertising by any means necessary.Everyone knows Google as the world's most iconic search engine. But over the past twenty years, it has also bought, built, and bullied its way to control of the online a…dvertising market. It has cornered the market so completely that they are often the buyer, seller, and intermediary in a single transaction.In this gripping work of narrative journalism, former advertising executive Ari Paparo tells the story of how Google--starting in the mid-2000s with its initial near-monopoly on text ads (the ones you see alongside its search results)--began to look for ways to obtain a similar stranglehold on the display advertising market (the boxes and rectangles on most every website).It found its edge, as it always has, in new technology--the acquisition of a leading 'ad exchange' that allowed display ads to be bought and sold in milliseconds, with users operating more like Wall Street traders in pursuit of marginal but cumulatively huge profits ('yield') than Mad Men-style creatives.By the mid-2010s, the company with the founding motto of 'Don't be evil' was systematically using a suite of secret projects with names like 'Bernanke,' 'Poirot,' and 'Bell' to squeeze, gaslight, and manipulate its partners and the market to its will.As Google's ultimate power play became obvious, a shifting alliance of companies, including tech and communications giants like Microsoft, AT&T, and Verizon, and traditional publishers like Rupert Murdoch's News Corp, The Daily Mail, and Gannett, moved to stop them but ultimately fell short--leaving the question of whether one company could control the future of media and journalism hanging in the balance. Now, the Department of Justice and the courts are the last line of defense, with calls to break up the company and unravel the advertising empire.Drawing from dozens of first-hand accounts, thousands of pages of court documents, and the author's experience as an employee of many of the companies involved, Yield is a gripping story of technological innovation, hard-nosed politics, and how the business of modern advertising really works.
- Tapa dura
Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 31,90
Envío por EUR 76,00Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 19 disponibles
Hardback. Condición: New.
