Alejandro marcel schönhoff (18 resultados)
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Librería: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, AlemaniaAntiquariat Thomas Haker GmbH & Co. KG
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EUR 6,30
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Paperback. Condición: Gut. 283 S.: graph. Darst. Überklebte Widmung im Vorsatz, sonst sehr guter Zustand. Sprache: Englisch Gewicht in Gramm: 505.
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Librería: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, AlemaniaAntiquariat Thomas Haker GmbH & Co. KG
Contactar con el vendedorVendedor de 5 estrellasMiembro de asociación: GIAQ
Condición: Usado - Bueno
EUR 19,10
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Softcover/Paperback. Condición: Gut. XIV, 283 p. : ill. ; 21 cm. Guter Zustand. Bibliotheksexemplar mit Stempeln und Signatur auf Einband. Sonst Seiten sauber. / Good. Ex-library with usual markings. Clean pages. Sprache: Englisch Gewicht in Gramm: 460.
Idioma: Inglés
Editorial: Wiesbaden, Springer Fachmedien Wiesbaden GmbH., 2014
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Librería: Universitätsbuchhandlung Herta Hold GmbH, Berlin, AlemaniaUniversitätsbuchhandlung Herta Hold GmbH
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EUR 13,00
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2014. 15 x 21 cm. XVII, 283 S. XVII, 283 p. 35 illus. Softcover. (Business-to-Business-Marketing). Sprache: Englisch.
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Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
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EUR 61,05
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Condición: New. In.
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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EUR 78,54
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Condición: New. pp. 304.
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
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EUR 88,55
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Paperback. Condición: new. Paperback. Some scholars propose that the concept of market orientation needs to be extended to encompass a companys indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage marketing (MSM). For BtoB settings, MSM entails the expanded…consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schoenhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers market power toward their own customers. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers satisfaction and loyalty. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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EUR 79,02
Envío por EUR 11,67Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Paperback. Condición: Brand New. 2014 edition. 301 pages. 8.25x6.00x0.75 inches. In Stock.
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Librería: moluna, Greven, Alemaniamoluna
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EUR 48,37
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Condición: New.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 53,49
Envío por EUR 61,98Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Some scholars propose that the concept of market orientation needs to be extended to encompass a company's indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage marketing (MSM).… For B to B settings, MSM entails the expanded consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schönhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers' willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers' market power toward their own customers.
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Librería: Buchpark, Trebbin, AlemaniaBuchpark
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EUR 12,42
Envío por EUR 105,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Sehr gut. Zustand: Sehr gut | Seiten: 304 | Sprache: Englisch | Produktart: Bücher | Some scholars propose that the concept of market orientation needs to be extended to encompass a company¿s indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage ma…rketing (MSM). For B¿töB settings, MSM entails the expanded consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schönhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers¿ willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers¿ satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers¿ market power toward their own customers.
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Librería: preigu, Osnabrück, Alemaniapreigu
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EUR 50,40
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Taschenbuch. Condición: Neu. Does Multi-stage Marketing Pay? | Creating Competitive Advantages Through Multi-stage Marketing | Alejandro-Marcel Schönhoff | Taschenbuch | xvii | Englisch | 2014 | Springer Vieweg | EAN 9783658055585 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergart…enstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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EUR 141,82
Envío por EUR 32,15Se envía de Australia a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. Some scholars propose that the concept of market orientation needs to be extended to encompass a companys indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage marketing (MSM). For BtoB settings, MSM entails the expanded…consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schoenhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers market power toward their own customers. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers satisfaction and loyalty. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Librería: Basi6 International, Irving, TX, Estados Unidos de AmericaBasi6 International
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EUR 61,19
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Condición: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days. Excellent Customer Service.
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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EUR 54,07
Envío por EUR 11,67Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Brand New. 2014 edition. 301 pages. 8.25x6.00x0.75 inches. In Stock. This item is printed on demand.
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 53,49
Envío por EUR 23,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Some scholars propose that the concept of market orientation needs to be extended to encompass a company's indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage…marketing (MSM). For B to B settings, MSM entails the expanded consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schönhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers' willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers' market power toward their own customers. 304 pp. Englisch.
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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EUR 77,89
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Condición: New. Print on Demand pp. 304 35 Illus.
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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EUR 79,49
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Condición: New. PRINT ON DEMAND pp. 304.
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
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EUR 53,49
Envío por EUR 60,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Some scholars propose that the concept of market orientation needs to be extended to encompass a company¿s indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistagemarke…ting (MSM). For B¿töB settings, MSM entails the expanded consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schönhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers¿ willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborativeMSM has a negative effect on direct customers¿ satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers¿ market power toward their own customers.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 304 pp. Englisch.
