Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions - Tapa blanda

Ariely, Dan

 
9780062018205: Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions
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ISBN 10: 0062018205 ISBN 13: 9780062018205
Editorial: HarperCollins, 2010

Sinopsis

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable?making us predictably irrational.

"Sinopsis" puede pertenecer a otra edición de este libro.

De la contraportada

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable?making us predictably irrational.

De la solapa interior

A marvelous book... thought provoking and highly entertaining."
-Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
-George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
-New York Times Book Review

Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
HarperCollins
Año de publicación
2010
Idioma
Inglés
ISBN 10 
0062018205
ISBN 13 
9780062018205
Encuadernación
Libro de bolsillo
Número de edición
1
Número de páginas
368
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780061353246: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Revised and Expanded)

Edición Destacada

ISBN 10:  0061353248 ISBN 13:  9780061353246
Editorial: Harper Perennial, 2010
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