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Sinopsis
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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Acerca del autor
New York Times bestselling author Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the Department of Economics. He has also held a visiting professorship at MIT’s Media Lab. He has appeared on CNN and CNBC, and is a regular commentator on National Public Radio’s Marketplace. He lives in Durham, North Carolina, with his wife and two children.
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Publicado por
HarperCollins Publishers Ltd, 2009
ISBN 10: 0007256531
ISBN 13: 9780007256532
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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001392501
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Publicado por
HarperCollins Publishers, United Kingdom, London, 2009
ISBN 10: 0007256531
ISBN 13: 9780007256532
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fine. Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. Nº de ref. del artículo: GOR008370069
Cantidad disponible: 4 disponibles
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
Publicado por
HarperCollins, 2009
ISBN 10: 0007256531
ISBN 13: 9780007256532
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Paperback
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Predictably Irrational : The Hidden Forces That Shape Our Decisions
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HarperCollins Publishers Limited, 2009
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ISBN 13: 9780007256532
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Predictably Irrational : The Hidden Forces That Shape Our Decisions
Publicado por
HarperCollins Publishers Limited, 2009
ISBN 10: 0007256531
ISBN 13: 9780007256532
Antiguo o usado
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 6503608-6
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Predictably Irrational : The Hidden Forces That Shape Our Decisions
Publicado por
HarperCollins Publishers Limited, 2009
ISBN 10: 0007256531
ISBN 13: 9780007256532
Antiguo o usado
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 11420282-6
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Predictably Irrational : The Hidden Forces That Shape Our Decisions
Publicado por
HarperCollins Publishers Limited, 2009
ISBN 10: 0007256531
ISBN 13: 9780007256532
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
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HarperCollins Publishers Ltd, 2009
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ISBN 13: 9780007256532
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
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HarperCollins Publishers Ltd, 2009
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ISBN 13: 9780007256532
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PREDICTABLY IRRATIONAL
Publicado por
HarperCollins Publishers Ltd, 2009
ISBN 10: 0007256531
ISBN 13: 9780007256532
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Librería: La Casa de los Libros, Castellgali, B, España
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