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Sinopsis
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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Acerca del autor
Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. His work has been featured in leading scholarly journals as well as a variety of popular media outlets, including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, and Science. He has also been featured on CNN and National Public Radio. Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Princeton, NJ, and Cambridge, MA.
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PREDICTABLY IRRATIONAL
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HarperCollins, 2019
ISBN 10: 0007256523
ISBN 13: 9780007256525
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.25. Nº de ref. del artículo: G0007256523I4N00
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PREDICTABLY IRRATIONAL
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HarperCollins, 2019
ISBN 10: 0007256523
ISBN 13: 9780007256525
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.25. Nº de ref. del artículo: G0007256523I4N00
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
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HarperCollins, 2008
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ISBN 13: 9780007256525
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Librería: BoundlessBookstore, Wallingford, Reino Unido
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Condición: Good. Good condition. Light wear to boards. Content is clean and bright. Good DJ with some edge wear and creasing. Owner name to ffep. Nº de ref. del artículo: 9999-9994523353
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
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HarperCollins Publishers, United Kingdom, London, 2008
ISBN 10: 0007256523
ISBN 13: 9780007256525
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Paperback. Condición: Very Good. Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001328998
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Predictably Irrational
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HarperCollins Publishers, 2019
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ISBN 13: 9780007256525
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Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 7455392-6
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Predictably Irrational
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HarperCollins Publishers, 2019
ISBN 10: 0007256523
ISBN 13: 9780007256525
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 7962753-6
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Predictably Irrational
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ISBN 13: 9780007256525
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Hardcover. Condición: Fine. Estado de la sobrecubierta: Fine. Reprint. A hardback book with both book and jacket in fine condition, dated 2008. The hidden forces that shape our decisions. Nº de ref. del artículo: 064090
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
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HarperCollins 03/03/2008, 2008
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Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780007256525
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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ISBN 13: 9780007256525
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780007256525. Nº de ref. del artículo: 9779966
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
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HarperCollins 03/03/2008, 2008
ISBN 10: 0007256523
ISBN 13: 9780007256525
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Librería: Bahamut Media, Reading, Reino Unido
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Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780007256525
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