Predictably Irrational: The Hidden Forces That Shape Our Decisions - Tapa blanda

Ariely, Dan

 
9780007256532: Predictably Irrational: The Hidden Forces That Shape Our Decisions
Tapa blanda
ISBN 10: 0007256531 ISBN 13: 9780007256532
Editorial: Harper, 2009

Sinopsis

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

New York Times bestselling author Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the Department of Economics. He has also held a visiting professorship at MIT’s Media Lab. He has appeared on CNN and CNBC, and is a regular commentator on National Public Radio’s Marketplace. He lives in Durham, North Carolina, with his wife and two children.

De la contraportada

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Harper
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0007256531
ISBN 13 
9780007256532
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
400
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780061353246: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Revised and Expanded)

Edición Destacada

ISBN 10:  0061353248 ISBN 13:  9780061353246
Editorial: Harper Perennial, 2010
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