Predictably Irrational: The Hidden Forces that Shape Our Decisions

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9780007256532: Predictably Irrational: The Hidden Forces that Shape Our Decisions
Review:

'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times

‘A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.’ Jerome Groopman, New York Times bestselling author of How Doctors Think

‘PREDICTABLY IRRATIONAL is wildly original. It shows why—much more often than we usually care to admit—humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.’ George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley

From the Publisher:

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

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Ariely, Dan
Editorial: HarperCollins Publishers, United Kingdom (2009)
ISBN 10: 0007256531 ISBN 13: 9780007256532
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Descripción HarperCollins Publishers, United Kingdom, 2009. Paperback. Estado de conservación: New. revised and expanded edition.. 194 x 128 mm. Language: English . Brand New Book. Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can t? If an item is free it must be a bargain, right? Why is everything relative, even when it shouldn t be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. Nº de ref. de la librería AA89780007256532

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Ariely, Dan
Editorial: HarperCollins Publishers, United Kingdom (2009)
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Descripción HarperCollins Publishers, United Kingdom, 2009. Paperback. Estado de conservación: New. revised and expanded edition.. 194 x 128 mm. Language: English . Brand New Book. Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can t? If an item is free it must be a bargain, right? Why is everything relative, even when it shouldn t be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. Nº de ref. de la librería AA89780007256532

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Descripción 2008. Paperback. Estado de conservación: New. 09000th. 130mm x 197mm x 30mm. Paperback. Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogica.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 304 pages. 0.300. Nº de ref. de la librería 9780007256532

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Descripción HarperCollins 2009-03-05, 2009. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-00458571

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Descripción HarperCollins, 2009. Estado de conservación: New. 2009. Paperback. Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Num Pages: 304 pages, Illustrations. BIC Classification: VSP. Category: (G) General (US: Trade). Dimension: 195 x 131 x 30. Weight in Grams: 280. . . . . . . Nº de ref. de la librería V9780007256532

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Descripción Paperback. Estado de conservación: New. Not Signed; Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free it must be a bargain, right?. book. Nº de ref. de la librería ria9780007256532_rkm

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Descripción HarperCollins Publishers. Paperback. Estado de conservación: new. BRAND NEW, Predictably Irrational: The Hidden Forces That Shape Our Decisions, Dan Ariely, Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. Nº de ref. de la librería B9780007256532

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