Practice government public relations (46 resultados)
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The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)
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The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)
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The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)
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The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)
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The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)
Idioma: Inglés
Editorial: Routledge, 2021
Serie: ASPA Series in Public Administration and Public Policy, Libro 37 de 40. Libro 37 de 40 - ASPA Series in Public Administration and Public Policy
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The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)
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- Primera edición
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Practice of Government Public Relations
Lee, Mordecai (EDT); Neeley, Grant (EDT); Stewart, Kendra B. (EDT)
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Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)
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Librería: One Planet Books, Columbia, MO, Estados Unidos de AmericaOne Planet Books
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The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)
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- Primera edición
Librería: One Planet Books, Columbia, MO, Estados Unidos de AmericaOne Planet Books
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hardcover. Condición: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Idioma: Inglés
Editorial: Routledge, 2021
Serie: ASPA Series in Public Administration and Public Policy, Libro 37 de 40. Libro 37 de 40 - ASPA Series in Public Administration and Public Policy
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Librería: eCampus, Lexington, KY, Estados Unidos de AmericaeCampus
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Practice of Government Public Relations
Lee, Mordecai (EDT); Neeley, Grant (EDT); Stewart, Kendra (EDT)
Idioma: Inglés
Editorial: Routledge, 2021
Serie: ASPA Series in Public Administration and Public Policy, Libro 37 de 40. Libro 37 de 40 - ASPA Series in Public Administration and Public Policy
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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EUR 69,51
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Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)
Idioma: Inglés
Editorial: Routledge, 2022
Serie: ASPA Series in Public Administration and Public Policy, Libro 37 de 40. Libro 37 de 40 - ASPA Series in Public Administration and Public Policy
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Librería: killarneybooks, Inagh, CLARE, Irlandakillarneybooks
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EUR 39,50
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Hardcover. Condición: Very Good. 2nd Edition. Hardcover, xxiv + 314 pages, NOT ex-library. Minor handling wear, book is clean and bright with unmarked text, free of inscriptions and stamps, firmly bound. Issued without a dust jacket. -- Contents: 1 Introduction; 2 Government Public Relations: What is It Good For? / Mordecai Lee…[Why is Government PR Such a Touchy Subject?; Do's and Don'ts of Government PR; A (Very Short) History Lesson; Public Relations as a Tool for Doing Public Administration Better; Mandatory for Public Administrators: Democratic Purposes of Government Public Relations; Optional, but Useful, for Public Administrators: Pragmatic Purposes of Government Public Relations; Dangerous, but Powerful, for Public Administrators: Political Purpose of Government Public Relations]; 3 Media Relations / Christie Parell & Scott Talan [Laying the Groundwork; Media Relations 101: Building and Understanding Relationships with Journalists; Nuts and Bolts: Strategic Planning and Media Relations Tactics; Case Study: Media Query - Workplace Harassment (Whistleblowers and Authorized Leaks; Social Media Integration and Outreach); Looking Ahead]; 4 Public Information Campaigns / Jenifer Kopfman & Amanda Ruth-McSwain [Public Information Campaign; Building the Campaign Foundation; Developing a Campaign Plan; Research: Assessing the Campaign Situation; Research Part Two: Linking Research to Practice; Action: Developing the Campaign Plan; Communication: Implementing the Campaign; Evaluation: Measuring Campaign Effectiveness]; 5 Crisis Communication Challenges in the Public Sector / J. Suzanne Horsley [Modeling Government Communication; Trust and Conflict in the Public Sector; Case Studies in Public Sector Crises (Hurricane Dorian - Alabama Controversy: Sharpiegate; U.S. Response to COVID-19; Impact of a Government Shutdown on the National Park Service; Social Media Accounts as Official Communications)]; 6 Strategic Communication Planning in the Digital Age / Diana Martinelli [Government Communications Evolves; Creating a Strategic Communication Plan]; 7 Harnessing Social Media Effectively on Behalf of Governments / Kara Alaimo [Building a Social Media Following; Creating Content; Engagement on Social Media; Timing of Social Media Posts; Measuring the Impact of Social Posts; Influencer Engagement; Targeted Advertising on Social Media; Learning and Professional Development; Intelligence and Data Gathering; Responding to Negative Feedback and Attacks; Twitter Attacks; Ambushes by Activists; Responding to Fake News; Handling Social Media Crises; Regaining Trust after a Crisis; Social Media Algorithms, Filter Bubbles, and Cognitive Dissonance; Corporate Activism; Hackings; Employee Use of Social Media]; 8 Why Do Places Brand? Branding in the Public Sector / Staci M. Zavattaro [Public Sector Branding - How Did We Get Here?; What is a Brand Anyway?; Real-World Examples]; 9 Digital Branding for Government Public Relations / Aroon P. Manoharan [Digital Branding for Government; Place Branding as a Modern Public Relations Framework; Build Municipal Partnerships: Sister Towns/Cities, Alliances, or Networks; Ensure Security, Privacy, Accessibility, and Legal Compliance]; 10 Ethics in Government Public Relations and Modern Challenges for Public Sector Organizations / Shannon A. Bowen [Commonality of Ethical Dilemmas; What is Government PR vs Public Affairs?; Strategic Issues Management and Public Policy; Ethical Approaches; Ethical Challenges for Governments and Public Sector Organizations in Digitized Environments]; 11 Operating in Awareness of Legal, Institutional, Political Contexts / Kevin R. Kosar; 12 Monitoring and Evaluating Government Media and Social Media Engagement / Maureen Taylor; 13 Reputation Management / Alan Abitbol; 14 Applying Mordecai Lee's Government Public Relations Model in Teaching and Practice / Paul K. Dezendorf; 15 Public Relations(hips) through Public Engagement: Approaching Public Administration as Civic Professionals / Timothy J. Shaffer; 16 Conclusion; Index.
Practice of Government Public Relations
Lee, Mordecai (EDT); Neeley, Grant (EDT); Stewart, Kendra B. (EDT)
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
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Hardcover. Condición: new. Hardcover. The ability to communicate effectively has an increasing role in public administration. The book guides readers through the ins and outs of external communications. It highlights the importance of government public relations as a tool that can help all public sector agencies implement their…missions and increase accountability. The author presents an up-to-date overview of best practices in the field of government public relations, as identified by leading researchers and practitioners. He provides an understanding of the uses of PR tools such as media relations; contributing to an informed public; listening to the citizenry; and crisis management. to advance the goals of public agencies. In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies-including Web 2.0 and rapidly emerging social media-to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations-including how to respond during a crisis.In addition to the tools provided on the accompanying CD-ROM, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs' missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Practice of Government Public Relations
Lee, Mordecai (EDT); Neeley, Grant (EDT); Stewart, Kendra (EDT)
Idioma: Inglés
Editorial: Routledge, 2021
Serie: ASPA Series in Public Administration and Public Policy, Libro 37 de 40. Libro 37 de 40 - ASPA Series in Public Administration and Public Policy
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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Practice of Government Public Relations
Lee, Mordecai (EDT); Neeley, Grant (EDT); Stewart, Kendra B. (EDT)
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Practice of Government Public Relations
Lee, Mordecai (EDT); Neeley, Grant (EDT); Stewart, Kendra (EDT)
Idioma: Inglés
Editorial: Routledge, 2021
Serie: ASPA Series in Public Administration and Public Policy, Libro 37 de 40. Libro 37 de 40 - ASPA Series in Public Administration and Public Policy
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Condición: New. Editor(s): Lee, Mordecai; Neeley, Grant; Stewart, Kendra B. Series: ASPA Series in Public Administration and Public Policy. Num Pages: 272 pages, 9 black & white illustrations, 10 black & white tables. BIC Classification: JPP; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 237 x 22. Wei…ght in Grams: 554. . 2011. 1st Edition. Hardcover. . . . .
Practice of Government Public Relations
Lee, Mordecai (EDT); Neeley, Grant (EDT); Stewart, Kendra (EDT)
Idioma: Inglés
Editorial: Routledge, 2021
Serie: ASPA Series in Public Administration and Public Policy, Libro 37 de 40. Libro 37 de 40 - ASPA Series in Public Administration and Public Policy
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Practice of Government Public Relations
Lee, Mordecai (EDT); Neeley, Grant (EDT); Stewart, Kendra B. (EDT)
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Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)
Idioma: Inglés
Editorial: Routledge 2021-07-01, 2021
Serie: ASPA Series in Public Administration and Public Policy, Libro 37 de 40. Libro 37 de 40 - ASPA Series in Public Administration and Public Policy
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Librería: Chiron Media, Wallingford, Reino UnidoChiron Media
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Editorial: H N H International Limited, 2021
Serie: ASPA Series in Public Administration and Public Policy, Libro 37 de 40. Libro 37 de 40 - ASPA Series in Public Administration and Public Policy
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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Practice of Government Public Relations
Lee, Mordecai (EDT); Neeley, Grant (EDT); Stewart, Kendra B. (EDT)
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Practice of Government Public Relations
Lee, Mordecai (EDT); Neeley, Grant (EDT); Stewart, Kendra (EDT)
Idioma: Inglés
Editorial: Routledge, 2021
Serie: ASPA Series in Public Administration and Public Policy, Libro 37 de 40. Libro 37 de 40 - ASPA Series in Public Administration and Public Policy
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Condición: New. Editor(s): Lee, Mordecai; Neeley, Grant; Stewart, Kendra B. Series: ASPA Series in Public Administration and Public Policy. Num Pages: 272 pages, 9 black & white illustrations, 10 black & white tables. BIC Classification: JPP; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 237 x 22. Wei…ght in Grams: 554. . 2011. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
Idioma: Inglés
Editorial: Taylor & Francis Ltd, 2021
Serie: ASPA Series in Public Administration and Public Policy, Libro 37 de 40. Libro 37 de 40 - ASPA Series in Public Administration and Public Policy
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Hardback. Condición: New. New copy - Usually dispatched within 4 working days.
Idioma: Inglés
Editorial: H N H International Limited, 2021
Serie: ASPA Series in Public Administration and Public Policy, Libro 37 de 40. Libro 37 de 40 - ASPA Series in Public Administration and Public Policy
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Condición: New. pp. 314.
The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)
Idioma: Inglés
Editorial: Routledge, 2021
Serie: ASPA Series in Public Administration and Public Policy, Libro 37 de 40. Libro 37 de 40 - ASPA Series in Public Administration and Public Policy
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