Practice government public relations (29 resultados)

Condición: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condición: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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hardcover. Condición: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

hardcover. Condición: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. Ships same or next business day. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).…

Hardcover. Condición: Very Good. 2nd Edition. Hardcover, xxiv + 314 pages, NOT ex-library. Minor handling wear, book is clean and bright with unmarked text, free of inscriptions and stamps, firmly bound. Issued without a dust jacket. -- Contents: 1 Introduction; 2 Government Public Relations: What is It Good For? / Mordecai Lee [Why is Government PR Such a Touchy Subject?; Do's and Don'ts of Government PR; A (Very Short) History Lesson; Public Relations as a Tool for Doing Public Administration Better; Mandatory for Public Administrators: Democratic Purposes of Government Public Relations; Optional, but Useful, for Public Administrators: Pragmatic Purposes of Government Public Relations; Dangerous, but Powerful, for Public Administrators: Political Purpose of Government Public Relations]; 3 Media Relations / Christie Parell & Scott Talan [Laying the Groundwork; Media Relations 101: Building and Understanding Relationships with Journalists; Nuts and Bolts: Strategic Planning and Media Relations Tactics; Case Study: Media Query - Workplace Harassment (Whistleblowers and Authorized Leaks; Social Media Integration and Outreach); Looking Ahead]; 4 Public Information Campaigns / Jenifer Kopfman & Amanda Ruth-McSwain [Public Information Campaign; Building the Campaign Foundation; Developing a Campaign Plan; Research: Assessing the Campaign Situation; Research Part Two: Linking Research to Practice; Action: Developing the Campaign Plan; Communication: Implementing the Campaign; Evaluation: Measuring Campaign Effectiveness]; 5 Crisis Communication Challenges in the Public Sector / J. Suzanne Horsley [Modeling Government Communication; Trust and Conflict in the Public Sector; Case Studies in Public Sector Crises (Hurricane Dorian - Alabama Controversy: Sharpiegate; U.S. Response to COVID-19; Impact of a Government Shutdown on the National Park Service; Social Media Accounts as Official Communications)]; 6 Strategic Communication Planning in the Digital Age / Diana Martinelli [Government Communications Evolves; Creating a Strategic Communication Plan]; 7 Harnessing Social Media Effectively on Behalf of Governments / Kara Alaimo [Building a Social Media Following; Creating Content; Engagement on Social Media; Timing of Social Media Posts; Measuring the Impact of Social Posts; Influencer Engagement; Targeted Advertising on Social Media; Learning and Professional Development; Intelligence and Data Gathering; Responding to Negative Feedback and Attacks; Twitter Attacks; Ambushes by Activists; Responding to Fake News; Handling Social Media Crises; Regaining Trust after a Crisis; Social Media Algorithms, Filter Bubbles, and Cognitive Dissonance; Corporate Activism; Hackings; Employee Use of Social Media]; 8 Why Do Places Brand? Branding in the Public Sector / Staci M. Zavattaro [Public Sector Branding - How Did We Get Here?; What is a Brand Anyway?; Real-World Examples]; 9 Digital Branding for Government Public Relations / Aroon P. Manoharan [Digital Branding for Government; Place Branding as a Modern Public Relations Framework; Build Municipal Partnerships: Sister Towns/Cities, Alliances, or Networks; Ensure Security, Privacy, Accessibility, and Legal Compliance]; 10 Ethics in Government Public Relations and Modern Challenges for Public Sector Organizations / Shannon A. Bowen [Commonality of Ethical Dilemmas; What is Government PR vs Public Affairs?; Strategic Issues Management and Public Policy; Ethical Approaches; Ethical Challenges for Governments and Public Sector Organizations in Digitized Environments]; 11 Operating in Awareness of Legal, Institutional, Political Contexts / Kevin R. Kosar; 12 Monitoring and Evaluating Government Media and Social Media Engagement / Maureen Taylor; 13 Reputation Management / Alan Abitbol; 14 Applying Mordecai Lee's Government Public Relations Model in Teaching and Practice / Paul K. Dezendorf; 15 Public Relations(hips) through Public Engagement: Approaching Public Administration as Civic Professionals / Timothy J. Shaffer; 16 Conclusion; Index.…

Condición: As New. Unread book in perfect condition.

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Hardcover. Condición: New.

Condición: New. pp. 314.

Condición: As New. Unread book in perfect condition.

Hardback. Condición: New. New copy - Usually dispatched within 4 working days.

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Condición: New. pp. 314.

Condición: New. pp. 314.

Condición: New. In English.

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Hardcover. Condición: Brand New. 2nd new edition. 320 pages. 9.25x6.25x1.00 inches. In Stock.

Condición: New.

paperback. Condición: Good. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2010-05 Pages: 297 Publisher: Peking University Press. genuine bookFour Satisfaction guaranteed,or money back.

paperback. Condición: New. Language:Chinese.Paperback. Publisher: Chinese media tycoon.

paperback. Condición: New. Language:Chinese.Paperback. Pub Date: 2015-12-01 Publisher: East China Normal University Press Government Public Relations - Theory and Practice (College Public Relations professional textbook series) In contemporary China's social transformation is the background. the government's public attempt - concepts. functions. the main object. transmission systematic theoretical description. and combined with the current case of the new government at home and abroad. the crisis public relations. onli.…

Hardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Mordecai Lee is Professor Emeritus at the University of Wisconsin-Milwaukee, USA.Grant Neeley is Chair of the Department of Political Science at the University of Dayton, USA.Kendra Stewart. …

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Providing a fundamental understanding of the tools available to address the changing context of government communications, this book unveils novel ways to integrate cutting-edge technologies to craft and maintain a positive public image. Examining the regulations that influence public information, the book addresses key topics and provides an up.…