Managing brand crises guide de chan eugene (14 resultados)

Paperback or Softback. Condición: New. Managing Brand Crises: A Guide to Navigating the Storm. Book.

Condición: New.

Condición: new.

Condición: New. 2025. paperback. . . . . .

Paperback. Condición: Brand New. 252 pages. 9.00x6.00x9.00 inches. In Stock.

Condición: New. 2025. paperback. . . . . . Books ship from the US and Ireland.

Taschenbuch. Condición: Neu. Managing Brand Crises | A Guide to Navigating the Storm | Eugene Y. Chan | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2025 | Business Expert Press | EAN 9781637428238 | Verantwortliche Person für die EU: Mare Nostrum Group B.V., Doelen 72, 4831 GR BREDA, NIEDERLANDE, gpsr[at]mare-nostrum[dot]co[dot]uk | Anbieter: preigu. …

Paperback. Condición: Brand New. 252 pages. 9.00x6.00x9.00 inches. In Stock. This item is printed on demand.

Condición: New. Print on Demand.

Condición: New. Print on Demand.

Condición: New. PRINT ON DEMAND.

Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger.In today's fast-paced digital world, brand crises are no longer a question of 'if' but 'when.' With the power of social media amplifying every misstep, a poorly timed campaign, a product recall, or a public relations blunder can quickly spiral out of control, jeopardizing a brand's reputation and financial future. Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger.This insightful guide explores the critical skills required to anticipate potential pitfalls, respond swiftly and transparently, and rebuild consumer trust. From mastering stakeholder engagement to crafting strategies for reputation recovery, this book provides actionable steps for transforming crises into opportunities for growth and innovation. Packed with real-world examples and expert advice, it demonstrates that with the right preparation and response, crises can become defining moments that strengthen a brand's identity.Whether you're a seasoned professional or new to the field, Managing Brand Crises is an essential resource for navigating the challenges of today's high-stakes marketplace. Learn how to stay ahead of the curve, safeguard your brand, and turn moments of adversity into opportunities for success.…

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