Consumer behavior de mowen john (33 resultados)
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
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Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
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Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
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Condición: Good. 5th. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: Gardner's Used Books, Inc., Tulsa, OK, Estados Unidos de AmericaGardner's Used Books, Inc.
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Paperback. Condición: Good. Softcover book is in very good shape. Clean throughout with strong binding, minimal wear. Tulsa's largest used bookstore. Located on South Mingo Road since 1991. No-hassle return policy if not completely satisfied.
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Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
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EUR 7,97
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Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Editorial: Prentice Hall
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
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EUR 6,28
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Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun
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EUR 24,73
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Hardcover. Condición: Very Good. 2nd. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Librería: Bookbot, Prague, Republica ChecaBookbot
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Hardcover. Condición: Fine. Leichte Kratzer / Abnutzungen / Druckstellen; Vergilbt / ausgeblichen.
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Librería: a2zbooks, Burgin, KY, Estados Unidos de Americaa2zbooks
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EUR 20,04
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Softcover. Condición: Fair. Considerable shelf and edge wear to cover. Highlighting/marking to text, binding is solid. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Sociology & Culture; ISBN: 0130169722. ISBN/EAN: 9780130169723. Pictures of this item not already displayed here available upon request. Inventory N…o: ABE313542144.
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Librería: a2zbooks, Burgin, KY, Estados Unidos de Americaa2zbooks
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EUR 24,93
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Softcover. Condición: Good. Used good, some writing/highlighting Quantity Available: 1. ISBN: 0130169722. ISBN/EAN: 9780130169723. Pictures of this item not already displayed here available upon request. Inventory No: ABE335451720.
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Librería: a2zbooks, Burgin, KY, Estados Unidos de Americaa2zbooks
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EUR 25,59
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Softcover. Condición: Good. Used good, some writing and/or highlighting, Nice book and binding. Quantity Available: 1. ISBN: 0130169722. ISBN/EAN: 9780130169723. Pictures of this item not already displayed here available upon request. Inventory No: ABE313542118.
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Librería: Wonder Book, Frederick, MD, Estados Unidos de AmericaWonder Book
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EUR 53,41
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Condición: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
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Librería: Gulf Coast Books, Cypress, TX, Estados Unidos de AmericaGulf Coast Books
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hardcover. Condición: New.
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Librería: Studibuch, Stuttgart, AlemaniaStudibuch
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EUR 6,99
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paperback. Condición: Befriedigend. 696 Seiten; 9780137700417.4 Gewicht in Gramm: 2.
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Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de AmericaRomtrade Corp.
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EUR 71,85
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Condición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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Librería: Gebrauchtwaren Tissen, Langenhagen, AlemaniaGebrauchtwaren Tissen
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EUR 87,92
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Hardcover. Condición: As New. wie neu.
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Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de AmericaRomtrade Corp.
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EUR 108,69
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Condición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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Librería: Mispah books, Redhill, SURRE, Reino UnidoMispah books
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EUR 83,10
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Hardcover. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Librería: Buchpark, Trebbin, AlemaniaBuchpark
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EUR 17,08
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Condición: Gut. Zustand: Gut | Seiten: 354 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
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Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
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EUR 116,68
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Condición: New. In.
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Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
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EUR 116,68
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Condición: New. In.
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Librería: Buchpark, Trebbin, AlemaniaBuchpark
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EUR 26,88
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Condición: Sehr gut. Zustand: Sehr gut | Seiten: 800 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
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Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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EUR 135,55
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Condición: New. Integrating control theory, evolutionary psychology, and personality, this book presents an approach to motivation, personality, and consumer behavior. It seeks to account for how personality traits interact with situation to influence consumer attitudes and actions. It identifies elemental, compound, situational…, and surface personality traits. Num Pages: 314 pages, biography. BIC Classification: JMM; JMS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 20. Weight in Grams: 653. . 1999. Hardback. . . . .
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Librería: preigu, Osnabrück, Alemaniapreigu
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EUR 95,25
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Taschenbuch. Condición: Neu. The 3M Model of Motivation and Personality | Theory and Empirical Applications to Consumer Behavior | John C. Mowen | Taschenbuch | xx | Englisch | 2010 | Springer | EAN 9781441950918 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[…at]springer[dot]com | Anbieter: preigu.
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Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
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EUR 169,42
Envío por EUR 9,08Se envía dentro de Estados Unidos de AmericaCantidad disponible: 15 disponibles
Condición: New. Integrating control theory, evolutionary psychology, and personality, this book presents an approach to motivation, personality, and consumer behavior. It seeks to account for how personality traits interact with situation to influence consumer attitudes and actions. It identifies elemental, compound, situational…, and surface personality traits. Num Pages: 314 pages, biography. BIC Classification: JMM; JMS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 20. Weight in Grams: 653. . 1999. Hardback. . . . . Books ship from the US and Ireland.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 114,36
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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivatio…n', this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions. The book proposes that multiple personality traits combine to form a motivational network that acts to influence behavior. Mowen argues that in order to understand the causes of enduring behavioral tendencies, one must identify the more abstract traits underlying surface behaviors. In constructing the 3M model, the author reports data from fifteen empirical studies employing over 3500 respondents. In this hierarchical model, four types of personality traits are identified: elemental, compound, situational, and surface traits. Eight elemental traits are proposed as forming the underlying dimensions of personality. Consistent with control theory, the research reveals that the elemental traits combine to form compound traits, such as self-efficacy, task orientation, playfulness, and competitiveness. These elemental and compound traits combine with situational influences to cause enduring behavioral tendencies within general situational contexts. Examples of situational traits investigated include impulsive buying, value consciousness, sports interest, and health motivation. In the 3M model the elemental, compound, and situational traits combine to yield surface traits, which are enduring dispositions to act in specific behavioral contexts. Five surface traits are empirically investigated in the book: compulsive buying, sports participation, healthy diet lifestyles, proneness to bargaining, and a tendency to frugality. Across these five studies, the empirical results reveal that the 3M model accounts for over 44% of the variance in the surface trait measures. By presenting a new meta-theory of motivation and personality that is testable, Mowen's 3M model accounts for high levels of variance in consumer behavior. By integrating the work of selected past and current theorists into a comprehensible whole, the 3M model provides coherence in a field currently dominated by conflicting ideas, theories, and approaches. The book provides evidence that by understanding the individual dispositions that underlie consumer behavior, public policy officials and marketing specialists can develop better communication programs to influence and persuade their target audiences. The book shows how to employ the 3M model to segment the marketplace, provide psychographic inventories, position brands, create promotional themes, and develop brand personalities.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 114,36
Envío por EUR 63,38Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for `Meta-theoretic Model of Motivation', thi…s theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions. The book proposes that multiple personality traits combine to form a motivational network that acts to influence behavior. Mowen argues that in order to understand the causes of enduring behavioral tendencies, one must identify the more abstract traits underlying surface behaviors. In constructing the 3M model, the author reports data from fifteen empirical studies employing over 3500 respondents. In this hierarchical model, four types of personality traits are identified: elemental, compound, situational, and surface traits. Eight elemental traits are proposed as forming the underlying dimensions of personality. Consistent with control theory, the research reveals that the elemental traits combine to form compound traits, such as self-efficacy, task orientation, playfulness, and competitiveness. These elemental and compound traits combine with situational influences to cause enduring behavioral tendencies within general situational contexts. Examples of situational traits investigated include impulsive buying, value consciousness, sports interest, and health motivation. In the 3M model the elemental, compound, and situational traits combine to yield surface traits, which are enduring dispositions to act in specific behavioral contexts. Five surface traits are empirically investigated in the book: compulsive buying, sports participation, healthy diet lifestyles, proneness to bargaining, and a tendency to frugality. Across these five studies, the empirical results reveal that the 3M model accounts for over 44% of the variance in the surface trait measures. By presenting a new meta-theory of motivation and personality that is testable, Mowen's 3M model accounts for high levels of variance in consumer behavior. By integrating the work of selected past and current theorists into a comprehensible whole, the 3M model provides coherence in a field currently dominated by conflicting ideas, theories, and approaches. The book provides evidence that by understanding the individual dispositions that underlie consumer behavior, public policy officials and marketing specialists can develop better communication programs to influence and persuade their target audiences. The book shows how to employ the 3M model to segment the marketplace, provide psychographic inventories, position brands, create promotional themes, and develop brand personalities.
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Librería: Mispah books, Redhill, SURRE, Reino UnidoMispah books
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado - Como Nuevo
EUR 183,06
Envío por EUR 29,23Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
