ISBN: 9789819986569 - advertising management: concepts, theories, research and trends (17 resultados)

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Condición: New. 1st ed. 2024 edition NO-PA16APR2015-KAP.

Hardcover. Condición: Brand New. 282 pages. 8.27x5.83x8.27 inches. In Stock.

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Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts.It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea. 284 pp. Englisch. …

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Explores journey of public service advertising in IndiaCovers various hierarchical models and theories of advertising in detailDiscusses various forms of advertising with benefits and limitationsProf. Manukonda Rabindranath.…

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts.It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts.It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 284 pp. Englisch.…

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