9789814725651 - architecting experience: a marketing science and digital analytics handbook: 1 (advances and opportunities with big data and analytics) de wheeler, scot r (33 resultados)
Idioma: Inglés
Editorial: WSPC, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: Shakespeare Book House, Rockford, IL, Estados Unidos de AmericaShakespeare Book House
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EUR 10,43
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Condición: new.
Idioma: Inglés
Editorial: World Scientific Publishing Co Pte Ltd, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
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EUR 14,14
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Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Idioma: Inglés
Editorial: World Scientific Publishing Co Pte Ltd, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
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EUR 14,14
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Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Idioma: Inglés
Editorial: WSPC, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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EUR 20,33
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Condición: New.
Idioma: Inglés
Editorial: WSPC, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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- Primera edición
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de AmericaTextbooks_Source
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EUR 19,12
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paperback. Condición: New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Idioma: Inglés
Editorial: WSPC, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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EUR 21,23
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Condición: As New. Unread book in perfect condition.
Idioma: Inglés
Editorial: World Scientific Publishing Co Pte Ltd, SG, 2016
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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- Primera edición
Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA
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EUR 36,36
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Paperback. Condición: New. 1st. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition o…f context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
Idioma: Inglés
Editorial: World Scientific Publishing Co Pte Ltd, Singapore, 2016
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
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EUR 36,54
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Paperback. Condición: new. Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recogni…tion of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Inglés
Editorial: WSPC, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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EUR 29,30
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Condición: New. pp. 150.
Idioma: Inglés
Editorial: WSPC, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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EUR 33,63
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Condición: New. pp. 150 1st edition NO-PA16APR2015-KAP.
Idioma: Inglés
Editorial: WSPC, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
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EUR 37,91
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Condición: New.
Idioma: Inglés
Editorial: World Scientific Publishing Company 1/30/2016, 2016
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de AmericaBargainBookStores
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EUR 37,98
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Paperback or Softback. Condición: New. Architecting Experience: A Marketing Science and Digital Analytics Handbook. Book.
Idioma: Inglés
Editorial: WSPC, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de AmericaRomtrade Corp.
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EUR 38,15
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Condición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Idioma: Inglés
Editorial: WSPC, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: Basi6 International, Irving, TX, Estados Unidos de AmericaBasi6 International
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EUR 38,15
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Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Idioma: Inglés
Editorial: World Scientific Publishing Company, 2016
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
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EUR 38,16
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Idioma: Inglés
Editorial: World Scientific Publishing Company, 2016
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
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EUR 36,18
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Idioma: Inglés
Editorial: WSPC, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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EUR 29,73
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Condición: New. pp. 150.
Idioma: Inglés
Editorial: WSPC, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de AmericaRomtrade Corp.
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EUR 42,23
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Condición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Idioma: Inglés
Editorial: WSPC, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: Basi6 International, Irving, TX, Estados Unidos de AmericaBasi6 International
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EUR 42,23
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Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Idioma: Inglés
Editorial: World Scientific Publishing Co Pte Ltd, SG, 2016
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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- Primera edición
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA
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EUR 42,77
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Paperback. Condición: New. 1st. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition o…f context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
Idioma: Inglés
Editorial: WSPC, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: SMASS Sellers, IRVING, TX, Estados Unidos de AmericaSMASS Sellers
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EUR 44,79
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Condición: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
Idioma: Inglés
Editorial: WSPC, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 32,90
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Condición: New.
Idioma: Inglés
Editorial: WSPC, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
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EUR 40,32
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Condición: New. In English.
Idioma: Inglés
Editorial: World Scientific Publishing Co Pte Ltd, 2016
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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EUR 45,97
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Condición: New. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Series: Advances and Opportunities with Big Data and Analytics. Num Pages: 280 pages. BIC Classification: KJE; KJSM. Category:… (UP) Postgraduate, Research & Scholarly. Dimension: 154 x 229 x 18. Weight in Grams: 410. . 2016. 1st Edition. Paperback. . . . .
Idioma: Inglés
Editorial: WSPC, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 38,81
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Condición: As New. Unread book in perfect condition.
Idioma: Inglés
Editorial: World Scientific Pub Co Inc, 2016
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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EUR 51,19
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Paperback. Condición: Brand New. 1st edition. 268 pages. 8.82x5.98x0.71 inches. In Stock.
Idioma: Inglés
Editorial: World Scientific Publishing Co Pte Ltd, 2015
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
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EUR 57,70
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Condición: New. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Series: Advances and Opportunities with Big Data and Analytics. Num Pages: 280 pages. BIC Classification: KJE; KJSM. Category:… (UP) Postgraduate, Research & Scholarly. Dimension: 154 x 229 x 18. Weight in Grams: 410. . 2016. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
Idioma: Inglés
Editorial: World Scientific Publishing Co Pte Ltd, SG, 2016
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
- Tapa blanda
- Primera edición
Librería: Rarewaves USA United, OSWEGO, IL, Estados Unidos de AmericaRarewaves USA United
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EUR 44,28
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Paperback. Condición: New. 1st. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition o…f context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
Idioma: Inglés
Editorial: World Scientific Publishing Co Pte Ltd, Singapore, 2016
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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EUR 62,17
Envío por EUR 32,42Se envía de Australia a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recogni…tion of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Idioma: Inglés
Editorial: World Scientific Publishing Co Pte Ltd, SG, 2016
Serie: Advances and Opportunities with Big Data and Analytics, Libro 1 de 3. Libro 1 de 3 - Advances and Opportunities with Big Data and Analytics
- Tapa blanda
- Primera edición
Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK
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EUR 32,91
Envío por EUR 76,19Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 10 disponibles
Paperback. Condición: New. 1st. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition o…f context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
