Architecting Experience: A Marketing Science And Digital Analytics Handbook: 1 (Advances and Opportunities with Big Data and Analytics) - Tapa blanda

Libro 1 de 3: Advances and Opportunities with Big Data and Analytics

Wheeler, Scot R

 
9789814725651: Architecting Experience: A Marketing Science And Digital Analytics Handbook: 1 (Advances and Opportunities with Big Data and Analytics)
Tapa blanda
ISBN 10: 981472565X ISBN 13: 9789814725651
Editorial: WSPC, 2015

Sinopsis

 

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.

Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.

"Sinopsis" puede pertenecer a otra edición de este libro.

De la contraportada

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience," but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
WSPC
Año de publicación
2015
Idioma
Inglés
ISBN 10 
981472565X
ISBN 13 
9789814725651
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
280
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9789814678414: ARCHITECTING EXPERIENCE: A Marketing Science and Digital Analytics Handbook: 1 (Advances and Opportunities with Big Data and Analytics)

Edición Destacada

ISBN 10:  9814678414 ISBN 13:  9789814678414
Editorial: World Scientific, 2015
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