9789811088179 - market segmentation analysis: understanding it, doing it, and making it useful (management for professionals) de dolnicar, sara; leisch, friedrich; grün, bettina (9 resultados)
Idioma: Inglés
Editorial: Springer, 2018
Serie: Management for Professionals, Libro 163 de 339. Libro 163 de 339 - Management for Professionals
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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EUR 86,32
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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
Dolnicar, Sara (Author)/ Grün, Bettina (Author)/ Leisch, Friedrich (Author)
Idioma: Inglés
Editorial: Springer, 2018
Serie: Management for Professionals, Libro 163 de 339. Libro 163 de 339 - Management for Professionals
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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EUR 79,33
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Hardcover. Condición: Brand New. 324 pages. 9.50x6.25x1.00 inches. In Stock.
Idioma: Inglés
Editorial: Springer Nature Singapore, Springer, 2018
Serie: Management for Professionals, Libro 163 de 339. Libro 163 de 339 - Management for Professionals
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 58,55
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Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation iss…ues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and avast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Idioma: Inglés
Editorial: Springer, 2018
Serie: Management for Professionals, Libro 163 de 339. Libro 163 de 339 - Management for Professionals
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Librería: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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EUR 46,22
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Condición: new. Questo è un articolo print on demand.
Idioma: Inglés
Editorial: Springer Nature Singapore Aug 2018, 2018
Serie: Management for Professionals, Libro 163 de 339. Libro 163 de 339 - Management for Professionals
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 53,49
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Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on im…plementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and avast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics. 348 pp. Englisch.
Idioma: Inglés
Editorial: Springer, 2018
Serie: Management for Professionals, Libro 163 de 339. Libro 163 de 339 - Management for Professionals
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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EUR 86,86
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Condición: New. Print on Demand.
Idioma: Inglés
Editorial: Springer, 2018
Serie: Management for Professionals, Libro 163 de 339. Libro 163 de 339 - Management for Professionals
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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EUR 85,96
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Condición: New. PRINT ON DEMAND.
Idioma: Inglés
Editorial: Springer Singapore, 2018
Serie: Management for Professionals, Libro 163 de 339. Libro 163 de 339 - Management for Professionals
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Librería: moluna, Greven, Alemaniamoluna
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EUR 47,23
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Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Incorporates both methodological/technical issues and organisational/user/managerial aspects of market segmentation Provides R code that allows the reader to replicate all the calculations discussed Offers c…hecklists that guide readers thro.
Idioma: Inglés
Editorial: Springer Nature Singapore, Springer Aug 2018, 2018
Serie: Management for Professionals, Libro 163 de 339. Libro 163 de 339 - Management for Professionals
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
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EUR 53,49
Envío por EUR 60,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implem…entation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier.The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 348 pp. Englisch.
