EUR 18,26
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Añadir al carritoPaperback. Condición: new. Paperback. From a marketing expert with nearly three decades of worldwide brand development experience working with some of todays most recognizable and successful brandsincluding Dove, McDonalds, and Vickscomes a comprehensive and accessible guide to brand-building in todays global marketplace.Spark demystifies the process of building a brand in todays increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brandsincluding Dove, McDonalds, and Vicksthis book provides a practical framework to help readers navigate the various stages of brand-building, including: How to cultivate insight to address a specific business challenge How to construct a full business plan around that challenge How to leverage a plan for revenue growth Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
EUR 18,27
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Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
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Añadir al carritohardcover. Condición: Good.
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Añadir al carritoPaperback. Condición: New.
EUR 19,17
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Añadir al carritoCondición: As New. Unread copy in mint condition.
EUR 19,26
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Añadir al carritoCondición: New. Brand New.
EUR 23,78
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Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
EUR 31,84
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Añadir al carritoPaperback. Condición: new. Paperback. From a marketing expert with nearly three decades of worldwide brand development experience working with some of todays most recognizable and successful brandsincluding Dove, McDonalds, and Vickscomes a comprehensive and accessible guide to brand-building in todays global marketplace.Spark demystifies the process of building a brand in todays increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brandsincluding Dove, McDonalds, and Vicksthis book provides a practical framework to help readers navigate the various stages of brand-building, including: How to cultivate insight to address a specific business challenge How to construct a full business plan around that challenge How to leverage a plan for revenue growth Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand. Synopsis coming soon. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
EUR 22,13
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Añadir al carritoPaperback. Condición: New.
EUR 18,74
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Añadir al carritoCondición: New. Über den AutorrnrnPaddy Rangappa has worked in marketing for more than twenty-six years. After over a decade in Procter & Gamble in India, Indonesia, and Singapore, he became vice president, brand development for McDonald s in Asia Pacific,.
Idioma: Inglés
Publicado por Simon & Schuster Mai 2017, 2017
ISBN 10: 8193355229 ISBN 13: 9788193355220
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 21,54
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Añadir al carritoTaschenbuch. Condición: Neu. Neuware - Spark offers a lifeline to the professional committed to building and nurturing a powerful brand.