Spark: The Insight to Growing Brands - Tapa dura

Rangappa, Paddy

 
9788193355220: Spark: The Insight to Growing Brands
Tapa dura
ISBN 10: 8193355229 ISBN 13: 9788193355220
Editorial: S&S India, 2018

Sinopsis

From a marketing expert with nearly three decades of worldwide brand development experience working with some of today’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes a comprehensive and accessible guide to brand-building in today’s global marketplace.

Spark demystifies the process of building a brand in today’s increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brands—including Dove, McDonald’s, and Vicks—this book provides a practical framework to help readers navigate the various stages of brand-building, including:

— How to cultivate insight to address a specific business challenge
— How to construct a full business plan around that challenge
— How to leverage a plan for revenue growth

Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

An alumnus of the Indian Institute of Management, Ahmedabad, Paddy Rangappa has worked in marketing for more than twenty-six years. After over a decade in Procter and Gamble in India, Indonesia and Singapore, he moved to McDonald’s, where he became vice president, brand development for Asia Pacific, Middle East and Africa.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
S&S India
Año de publicación
2018
Idioma
Inglés
ISBN 10 
8193355229
ISBN 13 
9788193355220
Encuadernación
Tapa dura
Número de páginas
208
Contacto del fabricante
no disponible
Persona responsable
no disponible