Isbn: 9783834914200 - diversity in european marketing: text and cases (11 resultados)

Condición: New. In.

PF. Condición: New.

Condición: New. pp. 278.

Paperback. Condición: Brand New. 2012 edition. 276 pages. 9.25x6.75x1.00 inches. In Stock.

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student assignments further provide educators, who want to take a European perspective in their teaching, with probing discussion material and encourage readers to think ahead. All cases are written by expert academics of leading management schools in Europe, establishing diversity in culture and approaches. The topics are accordingly as diverse as its contributors and include case studies and insights on the European marketing and management of companies such as Aldi, Delhaize, DeLaval, Deutsche Bank, KFC, Kofola, Puma, and Vestas Wind Systems, among others.ContentsDiverse Demographics and Structural DiversityDiversity in Consumer Behavior in EuropeDiverse Marketing Environments and Diversity ManagementTarget GroupsBachelor and Master students wanting to pursue a career in marketing and related domains, Managers involved in diverse marketing issues (such as product and brand managers, retail category managers, supply chain managers or communication and public relation experts).About CEMSCEMS (Community of European Management Schools) is a strategic alliance of leading business schools and multinational companies. Its mission is to set a global standard of excellence in education.…

Condición: new. Questo è un articolo print on demand.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student assignments further provide educators, who want to take a European perspective in their teaching, with probing discussion material and encourage readers to think ahead. All cases are written by expert academics of leading management schools in Europe, establishing diversity in culture and approaches. The topics are accordingly as diverse as its contributors and include case studies and insights on the European marketing and management of companies such as Aldi, Delhaize, DeLaval, Deutsche Bank, KFC, Kofola, Puma, and Vestas Wind Systems, among others.ContentsDiverse Demographics and Structural DiversityDiversity in Consumer Behavior in EuropeDiverse Marketing Environments and Diversity ManagementTarget GroupsBachelor and Master students wanting to pursue a career in marketing and related domains, Managers involved in diverse marketing issues (such as product and brand managers, retail category managers, supply chain managers or communication and public relation experts).About CEMSCEMS (Community of European Management Schools) is a strategic alliance of leading business schools and multinational companies. Its mission is to set a global standard of excellence in education. 276 pp. Englisch.…

Condición: New. Print on Demand pp. 278 62 Illus.

Condición: New. PRINT ON DEMAND pp. 278.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Case studies and insights on the European marketing and management of companies Written by expert academics of leading management schools in EuropeThomas Rudolph is director of the Institute of Retail Management at the University.…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student assignments further provide educators, who want to take a European perspective in their teaching, with probing discussion material and encourage readers to think ahead. All cases are written by expert academics of leading management schools in Europe, establishing diversity in culture and approaches. The topics are accordingly as diverse as its contributors and include case studies and insights on the European marketing and management of companies such as Aldi, Delhaize, DeLaval, Deutsche Bank, KFC, Kofola, Puma, and Vestas Wind Systems, among others.Gabler, Betriebswirt.-Vlg, Abraham-Lincoln-Str. 46, 65189 Wiesbaden 276 pp. Englisch.…