ISBN: 9783659533310 - creating a deal-prone consumer in the low-risk product categories (9 resultados)

Condición: New.

Paperback. Condición: Brand New. 76 pages. 8.66x5.91x0.18 inches. In Stock.

Taschenbuch. Condición: Neu. Creating a Deal-Prone Consumer in The Low-Risk Product Categories | Sherif Salah Eldin Banhawy | Taschenbuch | 76 S. | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9783659533310 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The national retail chains operating in the Kingdom of Saudi Arabia market adopt a market strategy that is causing a significant negative impact on both, the national brands' performance and the consumer purchase behavior. The strategy of these retail chains is based on two main pillars. The first pillar is the frequent and intense price discounts offered by the national brands sold in their outlets. The second pillar is the rapid expansion in introducing their private label brands across various categories, specifically the low-risk product categories. Nowadays, the retail chains are frequently and heavily promoting the national brands to attract multiple target consumer segments, to generate sales value, sales volume, and to boost the traffic for their outlets. Consequently, the retail chains' negotiation power over the manufacturers has tremendously grown. Therefore, the surge of the private label brands and the heavily discounted national brands necessitate a new strategy paradigm for the manufacturers to counter-attack this threat, especially that numerous national brands are, nowadays, losing their loyal consumer base because they became deal-prone consumers. 76 pp. Englisch.…

Condición: New. Print on Demand.

Condición: New. PRINT ON DEMAND.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The national retail chains operating in the Kingdom of Saudi Arabia market adopt a market strategy that is causing a significant negative impact on both, the national brands' performance and the consumer purchase behavior. The strategy of these retail chains is based on two main pillars. The first pillar is the frequent and intense price discounts offered by the national brands sold in their outlets. The second pillar is the rapid expansion in introducing their private label brands across various categories, specifically the low-risk product categories. Nowadays, the retail chains are frequently and heavily promoting the national brands to attract multiple target consumer segments, to generate sales value, sales volume, and to boost the traffic for their outlets. Consequently, the retail chains' negotiation power over the manufacturers has tremendously grown. Therefore, the surge of the private label brands and the heavily discounted national brands necessitate a new strategy paradigm for the manufacturers to counter-attack this threat, especially that numerous national brands are, nowadays, losing their loyal consumer base because they became deal-prone consumers.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: ElDin Banhawy Sherif SalahSherif Banhawy University of Roehampton, London - Master of Business Administration. De Montfort Univeristy, Leicester - Market Research Society Certificate. The author has been in the marketing and market .…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The national retail chains operating in the Kingdom of Saudi Arabia market adopt a market strategy that is causing a significant negative impact on both, the national brands¿ performance and the consumer purchase behavior. The strategy of these retail chains is based on two main pillars. The first pillar is the frequent and intense price discounts offered by the national brands sold in their outlets. The second pillar is the rapid expansion in introducing their private label brands across various categories, specifically the low-risk product categories. Nowadays, the retail chains are frequently and heavily promoting the national brands to attract multiple target consumer segments, to generate sales value, sales volume, and to boost the traffic for their outlets. Consequently, the retail chains' negotiation power over the manufacturers has tremendously grown. Therefore, the surge of the private label brands and the heavily discounted national brands necessitate a new strategy paradigm for the manufacturers to counter-attack this threat, especially that numerous national brands are, nowadays, losing their loyal consumer base because they became deal-prone consumers.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 76 pp. Englisch.…