9783642454431 - The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities (Quintessence Series) de Opresnik, Marc; Bickhoff, Nils; Hollensen, ... (11 resultados)

Condición: New. pp. 152.

Hardcover. Condición: Brand New. 2014 edition. 130 pages. 9.50x6.50x0.50 inches. In Stock.

Condición: Neu. Gebundene Ausgabe 144 S. Neu Zustand: 11, Neu, Gebundene Ausgabe Springer , 2014 144 S. , The quintessence of marketing.What you really need to know to manage your marketing activities, Nils Bickhoff, Svend Hollensen, Marc Opresnik.

Buch. Condición: Neu. Neuware -What actually is marketing Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs.In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process.Having read this book:You will have a basic understanding of marketing and the process of marketing managementYou will know the most important marketing instruments and how they interactYou can develop your own marketing plan based on the Quintessential Marketing ArenaSpringer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 152 pp. Englisch.

Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - What actually is marketing Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs.In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process.Having read this book:You will have a basic understanding of marketing and the process of marketing managementYou will know the most important marketing instruments and how they interactYou can develop your own marketing plan based on the Quintessential Marketing Arena.

Condición: new. Questo è un articolo print on demand.

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -What actually is marketing Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs.In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process.Having read this book:You will have a basic understanding of marketing and the process of marketing managementYou will know the most important marketing instruments and how they interactYou can develop your own marketing plan based on the Quintessential Marketing Arena 152 pp. Englisch.

Condición: New. Print on Demand pp. 152 46 Illus.(30 Col.).

Condición: New. PRINT ON DEMAND pp. 152.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Covers the quintessence of marketing - short and relevantAddresses professionals and practitioners on a substantial level, without being too academic or too pragmaticAuthors are experienced and well-known in the academic as well as in the p.

Buch. Condición: Neu. The Quintessence of Marketing | What You Really Need to Know to Manage Your Marketing Activities | Nils Bickhoff (u. a.) | Buch | vi | Englisch | 2014 | Springer-Verlag GmbH | EAN 9783642454431 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.