9783642424465 - reputation capital: building and maintaining trust in the 21st century (11 resultados)
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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - - . release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. - . strengthen client trust, ease the recruitment and retention of capable employees and improve… access to capital markets or attract investors. - . legitimate positions of power and build up reserves of trust which - lowed companies and politicians - but also researchers and journalists - to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more especially, in the minds of top management). Rather, the main reason is that corporate reputation has shifted from being an unquantifiable 'soft' factor to a me- urable indicator in the sense of management control. And it is a variable that is obviously relevant to a company's performance: recent studies by the European Centre for Reputation Studies and the Ludwig-Maximilians- Universität of Munich compared the stock market performance of a port- lio of the top 25% of reputation leaders (based on regular reputation me- urements in the wider public) with that of the German DAX 30 stock m- ket index. The results show that a portfolio consisting of reputation leaders 1 outperformed the stock market index by up to 45% - and with less risk. Fig. 1. Performance of 'reputation portfolios' vs.
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Taschenbuch. Condición: Neu. Reputation Capital | Building and Maintaining Trust in the 21st Century | Joachim Klewes (u. a.) | Taschenbuch | xi | Englisch | 2014 | Springer | EAN 9783642424465 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com… | Anbieter: preigu.
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -- . release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. - . strengthen client trust, ease the recruitment and retention of capable emplo…yees and improve access to capital markets or attract investors. - . legitimate positions of power and build up reserves of trust which - lowed companies and politicians - but also researchers and journalists - to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more especially, in the minds of top management). Rather, the main reason is that corporate reputation has shifted from being an unquantifiable 'soft' factor to a me- urable indicator in the sense of management control. And it is a variable that is obviously relevant to a company's performance: recent studies by the European Centre for Reputation Studies and the Ludwig-Maximilians- Universität of Munich compared the stock market performance of a port- lio of the top 25% of reputation leaders (based on regular reputation me- urements in the wider public) with that of the German DAX 30 stock m- ket index. The results show that a portfolio consisting of reputation leaders 1 outperformed the stock market index by up to 45% - and with less risk. Fig. 1. Performance of 'reputation portfolios' vs. 420 pp. Englisch.
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides for the first time individual, practical and descriptive guidelines how to put reputation management into practiceProposes concrete and practical strategies aiming to establish and increase reputation as a so…cial capitalJoachim.
Idioma: Inglés
Editorial: Springer Berlin Heidelberg, Springer Berlin Heidelberg Nov 2014, 2014
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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -¿ ¿ release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. ¿ ¿ strengthen client trust, ease the recruitment and retention of capable employees… and improve access to capital markets or attract investors. ¿ ¿ legitimate positions of power and build up reserves of trust which - lowed companies and politicians ¿ but also researchers and journalists ¿ to put their issues on the public agenda, present them credibly and mould them in their own interests. But a fear of loss is not the only reason for the steadily increasing - portance of reputation in corporate management today (or more especially, in the minds of top management). Rather, the main reason is that corporate reputation has shifted from being an unquantifiable ¿soft¿ factor to a me- urable indicator in the sense of management control. And it is a variable that is obviously relevant to a company¿s performance: recent studies by the European Centre for Reputation Studies and the Ludwig-Maximilians- Universität of Munich compared the stock market performance of a port- lio of the top 25% of reputation leaders (based on regular reputation me- urements in the wider public) with that of the German DAX 30 stock m- ket index. The results show that a portfolio consisting of reputation leaders 1 outperformed the stock market index by up to 45% ¿ and with less risk. Fig. 1. Performance of ¿reputation portfolios¿ vs.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 420 pp. Englisch.
