ISBN: 9783642380907 - the executor of integrated marketing communications strategy: marcom manager’s working model: marcom manager's working model (springer briefs in business) (11 resultados)

Paperback. Condición: nrFine. 1st Edition. Book is in nearly fine condition with only slightest signs of wear and/or age.

Condición: New. pp. 162.

Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.…

Paperback. Condición: Brand New. 2013 edition. 148 pages. 9.00x6.00x0.50 inches. In Stock.

Kartoniert / Broschiert. Condición: New.

Taschenbuch. Condición: Neu. The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model | Kwang-Yong Shin | Taschenbuch | SpringerBriefs in Business | xii | Englisch | 2013 | Springer | EAN 9783642380907 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Condición: new. Questo è un articolo print on demand.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented. 160 pp. Englisch.…

Condición: New. Print on Demand pp. 162 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam.

Condición: New. PRINT ON DEMAND pp. 162.

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company¿s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 160 pp. Englisch.…