9783330024588 - is internal branding useful? a case study of malta de pantzar, heidi (9 resultados)

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Paperback. Condición: Brand New. 01 edition. 84 pages. 8.66x5.91x0.19 inches. In Stock.

Taschenbuch. Condición: Neu. Is Internal Branding Useful? A case study of Malta | Heidi Pantzar | Taschenbuch | 84 S. | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9783330024588 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Many smaller states, particularly island states, are working very hard to increase the number of visiting tourists. The Maltese Islands Tourism Authority performed a campaign to market and place the island state more on the map to attract more tourists. This case study research was done approximately one year after this campaign was done. Malta Tourism Authority did an internal branding campaign which started from the maltese people. This case study takes up aspects of the marketing such as Brand Identity, positioning, and service and destination branding. The research will be useful to students and professionals in both tourism and the marketing fields. 84 pp. Englisch.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Many smaller states, particularly island states, are working very hard to increase the number of visiting tourists. The Maltese Islands Tourism Authority performed a campaign to market and place the island state more on the map to attract more tourists. This case study research was done approximately one year after this campaign was done. Malta Tourism Authority did an internal branding campaign which started from the maltese people. This case study takes up aspects of the marketing such as Brand Identity, positioning, and service and destination branding. The research will be useful to students and professionals in both tourism and the marketing fields.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Pantzar HeidiHeidi Pantzar Master of Arts, Bournemouth University, England and Fachhochschule Heilbronn, Germany. Teacher of Tourism and reseacher and author.Many smaller states, particularly island states, are working very hard .…

Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Many smaller states, particularly island states, are working very hard to increase the number of visiting tourists. The Maltese Islands Tourism Authority performed a campaign to market and place the island state more on the map to attract more tourists. This case study research was done approximately one year after this campaign was done. Malta Tourism Authority did an internal branding campaign which started from the maltese people. This case study takes up aspects of the marketing such as Brand Identity, positioning, and service and destination branding. The research will be useful to students and professionals in both tourism and the marketing fields.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 84 pp. Englisch.…