9783319366708 - social commerce: marketing, technology and management (springer texts in business and economics) de turban, efraim; strauss, judy; lai, linda (23 resultados)
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Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Paperback. Condición: New. This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective cou…rse at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials. Softcover reprint of the original 1st ed. 2016.
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Editorial: Springer, 2016
Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Condición: New. pp. 341 Softcover reprint of the original 1st ed. 2016 edition NO-PA16APR2015-KAP.
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Editorial: Springer, 2016
Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Paperback. Condición: Brand New. 320 pages. 10.75x8.00x0.75 inches. In Stock.
Idioma: Inglés
Editorial: Springer, 2016
Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Editorial: Springer, 2016
Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Taschenbuch. Condición: Neu. Social Commerce | Marketing, Technology and Management | Efraim Turban (u. a.) | Taschenbuch | Springer Texts in Business and Economics | xxi | Englisch | 2016 | Springer | EAN 9783319366708 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]ha…rtmann[at]springer[dot]com | Anbieter: preigu.
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Editorial: Springer, Palgrave Macmillan, 2016
Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of th…e following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials.
Idioma: Inglés
Editorial: Springer International Publishing AG, CH, 2016
Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Paperback. Condición: New. This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective cou…rse at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials. Softcover reprint of the original 1st ed. 2016.
Idioma: Inglés
Editorial: Springer, 2016
Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Condición: new. Questo è un articolo print on demand.
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Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be u…sed in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials. 344 pp. Englisch.
Idioma: Inglés
Editorial: Springer Verlag, 2016
Serie: Springer Texts in Business and Economics, Libro 45 de 190. Libro 45 de 190 - Springer Texts in Business and Economics
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Paperback. Condición: Brand New. 320 pages. 10.75x8.00x0.75 inches. In Stock. This item is printed on demand.
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Condición: New. Print on Demand pp. 341.
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Condición: New. PRINT ON DEMAND pp. 341.
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Taschenbuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used…in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplinesTraining courses in industrySupport resources for researchers and practitioners in the fields of marketing, management and information managementThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor¿s Manual, a test bank and five online tutorials.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 344 pp. Englisch.
