Isbn: 9783319116259 - vertical cooperative advertising in supply chain management: a game-theoretic analysis (contributions to management science) (13 resultados)

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Hardcover. Condición: Brand New. 2015 edition. 163 pages. 9.50x6.50x0.50 inches. In Stock.

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Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies' decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers' advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies' advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance. 172 pp. Englisch.…

Condición: New. Print on Demand.

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies' decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers' advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies' advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.…

Condición: New. PRINT ON DEMAND.

Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Considers different supply chain structures and distributions of power in order to suit the characteristics of various industriesOffers decision support for managers in manufacturing and retailing firms through numerical and graphical analyses of .…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In this book methods from Operations Research and Game Theory are used to determine companies¿ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies¿ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers¿ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies¿ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 172 pp. Englisch.…