9783032008930 - applied conjoint analysis: from product and service design to market and pricing strategies (springer texts in business and economics) de rao, vithala r. (11 resultados)
Idioma: Inglés
Editorial: Springer, 2026
Serie: Libro 183 de 190 - Springer Texts in Business and Economics
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Librería: Basi6 International, Irving, TX, Estados Unidos de AmericaBasi6 International
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Editorial: Springer Nature Switzerland AG, Cham, 2026
Serie: Libro 183 de 190 - Springer Texts in Business and Economics
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Hardcover. Condición: new. Hardcover. This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised second edition offers newer methods for e…stimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences. This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework. This book provides different applications and methods of conjoint analysis in marketing. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Inglés
Editorial: Springer, 2026
Serie: Libro 183 de 190 - Springer Texts in Business and Economics
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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EUR 201,49
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Idioma: Inglés
Editorial: Springer, 2026
Serie: Libro 183 de 190 - Springer Texts in Business and Economics
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new revised seco…nd edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences. This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework.
Idioma: Inglés
Editorial: Springer Nature, 2025
Serie: Libro 183 de 190 - Springer Texts in Business and Economics
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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EUR 226,79
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Hardcover. Condición: Brand New. 2nd edition. 563 pages. 9.26x6.11x9.49 inches. In Stock.
Idioma: Inglés
Editorial: Springer, 2026
Serie: Libro 183 de 190 - Springer Texts in Business and Economics
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Librería: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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Idioma: Inglés
Editorial: Springer-Verlag Gmbh Jan 2026, 2026
Serie: Libro 183 de 190 - Springer Texts in Business and Economics
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This…new revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences. This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework. 540 pp. Englisch.
Idioma: Inglés
Editorial: Springer, 2026
Serie: Libro 183 de 190 - Springer Texts in Business and Economics
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Librería: preigu, Osnabrück, Alemaniapreigu
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EUR 128,80
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Buch. Condición: Neu. Applied Conjoint Analysis | From Product and Service Design to Market and Pricing Strategies | Vithala R. Rao | Buch | Springer Texts in Business and Economics | xxiii | Englisch | 2026 | Springer | EAN 9783032008930 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelb…erg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.
Idioma: Inglés
Editorial: Springer, Springer Jan 2026, 2026
Serie: Libro 183 de 190 - Springer Texts in Business and Economics
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
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EUR 149,79
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Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a ratings-based conjoint study. This new…revised second edition offers newer methods for estimating utility functions for products with multiple attributes such as Best-Worst Scaling, incorporating non-compensatory aspects, and auction methods. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in marketing, these methods are also applicable for other business and social sciences.This book is useful to academics, researchers, and scholars applied marketing science. This book is also suitable as a textbook for quantitative marketing coursework.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 564 pp. Englisch.
Idioma: Inglés
Editorial: Springer, 2026
Serie: Libro 183 de 190 - Springer Texts in Business and Economics
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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EUR 209,50
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Condición: New. Print on Demand.
Idioma: Inglés
Editorial: Springer, 2026
Serie: Libro 183 de 190 - Springer Texts in Business and Economics
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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