9783031325021 - analysing web traffic: a case study on artificial and genuine advertisement-related behaviour: 127 (studies in big data, 127) de jastrz¿bska, agnieszka; owsi¿ski, jan w.; opara, karol; gajewski, marek; hryniewicz, olgierd; kozakiewicz, mariusz; zadro¿ny, s¿awomir; zwierzchowski, tomasz (12 resultados)
Analysing Web Traffic : A Case Study on Artificial and Genuine Advertisement-related Behaviour
Jastrzebska, Agnieszka; Owsinski, Jan W.; Opara, Karol; Gajewski, Marek; Hryniewicz, Olgierd
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Hardcover. Condición: new. Hardcover. This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the share of the artificial, automated activ…ity (ads fraud), as opposed to the genuine human activity.After a comprehensive introductory part, a full-fledged report is provided from a wide range of analytic and design efforts, oriented at: the representation of the Web behavior patterns, formation and selection of telling variables, structuring of the populations of behavior patterns, including the use of clustering, classification of these patterns, and devising most effective and efficient techniques to separate the artificial from the genuine traffic.A series of important and useful conclusions is drawn, concerning both the nature of the observed phenomenon, and hence the characteristics of the respective datasets, and theappropriateness of the methodological approaches tried out and devised. Some of these observations and conclusions, both related to data and to methods employed, provide a new insight and are sometimes surprising. The book provides also a rich bibliography on the main problem approached and on the various methodologies tried out. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Analysing Web Traffic : A Case Study on Artificial and Genuine Advertisement-related Behaviour
Jastrzebska, Agnieszka; Owsinski, Jan W.; Opara, Karol; Gajewski, Marek; Hryniewicz, Olgierd
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Analysing Web Traffic: A Case Study on Artificial and Genuine Advertisement-Related Behaviour (Studies in Big Data, 127)
Jastrzębska, Agnieszka; Owsiński, Jan W.; Opara, Karol; Gajewski, Marek; Hryniewicz, Olgierd; Kozakiewicz, Mariusz; Zadrożny, Sławomir; Zwierzchowski, Tomasz
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Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the sha…re of the artificial, automated activity (ads fraud), as opposed to the genuine human activity.After a comprehensive introductory part, a full-fledged report is provided from a wide range of analytic and design efforts, oriented at: the representation of the Web behavior patterns, formation and selection of telling variables, structuring of the populations of behavior patterns, including the use of clustering, classification of these patterns, and devising most effective and efficient techniques to separate the artificial from the genuine traffic.A series of important and useful conclusions is drawn, concerning both the nature of the observed phenomenon, and hence the characteristics of the respective datasets, and theappropriateness of the methodological approaches tried out and devised. Some of these observations and conclusions, both related to data and to methods employed, provide a new insight and are sometimes surprising. The book provides also a rich bibliography on the main problem approached and on the various methodologies tried out.
Analysing Web Traffic: A Case Study on Artificial and Genuine Advertisement-related Behaviour
Jastrzebska, Agnieszka/ Owsinski, Jan W./ Opara, Karol/ Gajewski, Marek/ Hryniewicz, Olgierd
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Condición: new. Questo è un articolo print on demand.
Idioma: Inglés
Editorial: Springer, Berlin|Springer Nature Switzerland|Springer, 2023
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Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and t…he ultimate issue is to assess the sh.
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Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is t…o assess the share of the artificial, automated activity (ads fraud), as opposed to the genuine human activity.After a comprehensive introductory part, a full-fledged report is provided from a wide range of analytic and design efforts, oriented at: the representation of the Web behavior patterns, formation and selection of telling variables, structuring of the populations of behavior patterns, including the use of clustering, classification of these patterns, and devising most effective and efficient techniques to separate the artificial from the genuine traffic.A series of important and useful conclusions is drawn, concerning both the nature of the observed phenomenon, and hence the characteristics of the respective datasets, and theappropriateness of the methodological approaches tried out and devised. Some of these observations and conclusions, both related to data and to methods employed, provide a new insight and are sometimes surprising. The book provides also a rich bibliography on the main problem approached and on the various methodologies tried out. 176 pp. Englisch.
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Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to as…sess the share of the artificial, automated activity (ads fraud), as opposed to the genuine human activity.After a comprehensive introductory part, a full-fledged report is provided from a wide range of analytic and design efforts, oriented at: the representation of the Web behavior patterns, formation and selection of telling variables, structuring of the populations of behavior patterns, including the use of clustering, classification of these patterns, and devising most effective and efficient techniques to separate the artificial from the genuine traffic.A series of important and useful conclusions is drawn, concerning both the nature of the observed phenomenon, and hence the characteristics of the respective datasets, and theappropriateness of the methodological approaches tried out and devised. Some of these observations and conclusions, both related to data and to methods employed, provide a new insight and are sometimes surprising.The book provides also a rich bibliography on the main problem approached and on the various methodologies tried out.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 176 pp. Englisch.
Analysing Web Traffic: A Case Study on Artificial and Genuine Advertisement-Related Behaviour (Studies in Big Data, 127)
Jastrzębska, Agnieszka; Owsiński, Jan W.; Opara, Karol; Gajewski, Marek; Hryniewicz, Olgierd; Kozakiewicz, Mariusz; Zadrożny, Sławomir; Zwierzchowski, Tomasz
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Analysing Web Traffic: A Case Study on Artificial and Genuine Advertisement-Related Behaviour (Studies in Big Data, 127)
Jastrzębska, Agnieszka; Owsiński, Jan W.; Opara, Karol; Gajewski, Marek; Hryniewicz, Olgierd; Kozakiewicz, Mariusz; Zadrożny, Sławomir; Zwierzchowski, Tomasz
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