ISBN: 9783030540333 - understanding and profiting from intellectual property in international business: strategies across borders (18 resultados)

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Condición: New. 2021. 3rd ed. 2021. hardcover. . . . . .

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Hardcover. Condición: Brand New. 3rd edition. 322 pages. 8.50x6.00x1.00 inches. In Stock.

Condición: New. 2021. 3rd ed. 2021. hardcover. . . . . . Books ship from the US and Ireland.

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Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies ofcross-border issues and conflicts in IP. 352 pp. Englisch.…

Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Complements the mainstream studies of law and economics and provides a critical understanding of the significance of IP for business and practice in the global contexts for value generationUses cases that simplify the conceptual and theoretical un.…

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies ofcross-border issues and conflicts in IP.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 352 pp. Englisch.…

Condición: New. Print on Demand.

Condición: New. PRINT ON DEMAND.