9783030243739 - digital and social media marketing: emerging applications and theoretical development (advances in theory and practice of emerging markets) de rana (15 resultados)
Idioma: Inglés
Editorial: Springer, 2019
Serie: Libro 5 de 6 - Advances in Theory and Practice of Emerging Markets
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Librería: Buchpark, Trebbin, AlemaniaBuchpark
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EUR 27,12
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Condición: Sehr gut. Zustand: Sehr gut | Seiten: 356 | Sprache: Englisch | Produktart: Bücher | This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book inve…stigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Idioma: Inglés
Editorial: Springer, 2019
Serie: Libro 5 de 6 - Advances in Theory and Practice of Emerging Markets
- Tapa dura
Librería: Buchpark, Trebbin, AlemaniaBuchpark
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EUR 27,93
Envío por EUR 105,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 10 disponibles
Condición: Hervorragend. Zustand: Hervorragend | Seiten: 356 | Sprache: Englisch | Produktart: Bücher | This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The b…ook investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Idioma: Inglés
Editorial: Springer, 2019
Serie: Libro 5 de 6 - Advances in Theory and Practice of Emerging Markets
- Tapa dura
Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
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EUR 203,29
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Condición: New. In.
Idioma: Inglés
Editorial: Springer, 2019
Serie: Libro 5 de 6 - Advances in Theory and Practice of Emerging Markets
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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EUR 290,33
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Condición: New. pp. XV, 339 43 illus., 36 illus. in color. 2020th edition NO-PA16APR2015-KAP.
Idioma: Inglés
Editorial: Springer, 2019
Serie: Libro 5 de 6 - Advances in Theory and Practice of Emerging Markets
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Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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EUR 286,53
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Condición: New.
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Idioma: Inglés
Editorial: Springer, Springer, 2019
Serie: Libro 5 de 6 - Advances in Theory and Practice of Emerging Markets
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 246,09
Envío por EUR 63,50Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems spe…cific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Idioma: Inglés
Editorial: Springer, 2019
Serie: Libro 5 de 6 - Advances in Theory and Practice of Emerging Markets
- Tapa dura
Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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EUR 350,25
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Hardcover. Condición: Brand New. 356 pages. 9.25x6.10x1.02 inches. In Stock.
Idioma: Inglés
Editorial: Springer, 2019
Serie: Libro 5 de 6 - Advances in Theory and Practice of Emerging Markets
- Tapa dura
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
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EUR 365,18
Envío por EUR 9,23Se envía dentro de Estados Unidos de AmericaCantidad disponible: 15 disponibles
Condición: New.
Idioma: Inglés
Editorial: Springer, 2019
Serie: Libro 5 de 6 - Advances in Theory and Practice of Emerging Markets
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- Impresión bajo demanda
Librería: Basi6 International, Irving, TX, Estados Unidos de AmericaBasi6 International
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EUR 201,53
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Condición: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days. Excellent Customer Service.
Idioma: Inglés
Editorial: Springer, 2019
Serie: Libro 5 de 6 - Advances in Theory and Practice of Emerging Markets
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- Impresión bajo demanda
Librería: Brook Bookstore On Demand, Napoli, NA, ItaliaBrook Bookstore On Demand
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EUR 190,30
Envío por EUR 6,80Se envía de Italia a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: new. Questo è un articolo print on demand.
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Idioma: Inglés
Editorial: Springer International Publishing, 2019
Serie: Libro 5 de 6 - Advances in Theory and Practice of Emerging Markets
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Librería: moluna, Greven, Alemaniamoluna
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EUR 206,40
Envío por EUR 48,99Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Focuses on issues and implications of digital and social media marketing for emerging marketsHighlights developing applications, theories and models being used in digital and social marketingExamines how tem…poral and geogra.
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Idioma: Inglés
Editorial: Springer International Publishing, Springer Nature Switzerland Nov 2019, 2019
Serie: Libro 5 de 6 - Advances in Theory and Practice of Emerging Markets
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Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, AlemaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 235,39
Envío por EUR 23,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investiga…tes problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. 356 pp. Englisch.
Idioma: Inglés
Editorial: Springer, 2019
Serie: Libro 5 de 6 - Advances in Theory and Practice of Emerging Markets
- Tapa dura
- Impresión bajo demanda
Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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EUR 306,18
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Condición: New. Print on Demand pp. XV, 339 43 illus., 36 illus. in color.
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Idioma: Inglés
Editorial: Springer, Springer Nov 2019, 2019
Serie: Libro 5 de 6 - Advances in Theory and Practice of Emerging Markets
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Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemaniabuchversandmimpf2000
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 246,09
Envío por EUR 60,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates…problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 356 pp. Englisch.
Idioma: Inglés
Editorial: Springer, 2019
Serie: Libro 5 de 6 - Advances in Theory and Practice of Emerging Markets
- Tapa dura
- Impresión bajo demanda
Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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EUR 306,94
Envío por EUR 9,95Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 4 disponibles
Condición: New. PRINT ON DEMAND pp. XV, 339 43 illus., 36 illus. in color.
