ISBN: 9783030233426 - social customer relationship management: fundamentals, applications, technologies (management for professionals) (11 resultados)

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Condición: New. In English.

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Hardcover. Condición: Brand New. 115 pages. 9.75x6.50x0.50 inches. In Stock.

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Condición: new. Questo è un articolo print on demand.

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects. 132 pp. Englisch.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides a framework for planning, applying and implementing Social CRMProvides examples for successful application scenarios and available software toolsPresents potential implementation approaches, architectural options and measures for pr.…

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.…

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 132 pp. Englisch.…