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Añadir al carritoCondición: Hervorragend. Zustand: Hervorragend | Seiten: 300 | Sprache: Englisch | Produktart: Bücher | This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today¿s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow¿s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
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Librería: Ria Christie Collections, Uxbridge, Reino Unido
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 183,82
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Librería: Mispah books, Redhill, SURRE, Reino Unido
EUR 162,29
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Añadir al carritoHardcover. Condición: New. New. book.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 184,43
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Idioma: Inglés
Publicado por Springer Nature Switzerland AG, CH, 2019
ISBN 10: 3030036162 ISBN 13: 9783030036164
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 210,67
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Añadir al carritoHardback. Condición: New. 2019 ed. This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 236,48
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Añadir al carritoCondición: New. pp. 277.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 232,40
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Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 185,68
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Añadir al carritoBuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Idioma: Inglés
Publicado por Springer Nature Switzerland AG, CH, 2019
ISBN 10: 3030036162 ISBN 13: 9783030036164
Librería: Rarewaves.com UK, London, Reino Unido
EUR 198,68
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Añadir al carritoHardback. Condición: New. 2019 ed.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 279,00
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Añadir al carritoHardcover. Condición: Brand New. 277 pages. 8.50x6.00x1.25 inches. In Stock.
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EUR 142,72
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Añadir al carritoCondición: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days.
Librería: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 142,27
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Añadir al carritoCondición: new. Questo è un articolo print on demand.
Idioma: Inglés
Publicado por Springer International Publishing, 2019
ISBN 10: 3030036162 ISBN 13: 9783030036164
Librería: moluna, Greven, Alemania
EUR 154,97
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Añadir al carritoGebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Fills a gap in the market by exploring the relevance of social commerce beyond social media and e-commerceIncludes a Foreword by Victoria Magrath, creator of fashion blog InthefrowOffers 12 real-life .
Idioma: Inglés
Publicado por Springer International Publishing, Springer International Publishing Mär 2019, 2019
ISBN 10: 3030036162 ISBN 13: 9783030036164
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
EUR 181,89
Cantidad disponible: 2 disponibles
Añadir al carritoBuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today's business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow's creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce. 300 pp. Englisch.
Idioma: Inglés
Publicado por Springer International Publishing, Springer Nature Switzerland Mär 2019, 2019
ISBN 10: 3030036162 ISBN 13: 9783030036164
Librería: buchversandmimpf2000, Emtmannsberg, BAYE, Alemania
EUR 181,89
Cantidad disponible: 1 disponibles
Añadir al carritoBuch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today¿s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow¿s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 300 pp. Englisch.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 251,31
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Añadir al carritoCondición: New. Print on Demand pp. 277.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 250,54
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Añadir al carritoCondición: New. PRINT ON DEMAND pp. 277.