Isbn: 9781936909148 - marketing concepts that win!: save time, money and work by crafting concepts right the first time (18 resultados)

Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condición: Very Good. Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one's concept writing efforts can make the difference between executing a marketplace win or a flop. Don't let it happen to you. Writing great concepts early on in your development cycle can save time, money and rework. You will discover how to: Determine whether you need a product or a positioning concept Learn tips and tricks to accelerate your concept writing efforts Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard Write Benefit statements that consumers understand and differentiate a product or service Craft Reasons to Believe that are consumer meaningful and relevant Prepare a concept to maximize quantitative testing potential.…

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Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Condición: New.

Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.

Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.

Paperback or Softback. Condición: New. Marketing Concepts that Win!: Save Time, Money and Work by Crafting Concepts Right the First Time. Book.

Condición: As New. Unread book in perfect condition.

Condición: New.

Paperback. Condición: Brand New. 194 pages. 7.90x5.10x0.60 inches. In Stock.

Condición: As New. Unread book in perfect condition.

Condición: New.

Taschenbuch. Condición: Neu. Neuware - Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one's concept writing efforts can make the difference between executing a marketplace win or a flop. Don't let it happen to you. Writing great concepts early on in your development cycle can save time, money and rework. You will discover how to: ? Determine whether you need a product or a positioning concept ? Learn tips and tricks to accelerate your concept writing efforts ? Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard ? Write Benefit statements that consumers understand and differentiate a product or service ? Craft Reasons to Believe that are consumer meaningful and relevant ? Prepare a concept to maximize quantitative testing potential.…

Condición: New.

Paperback. Condición: New. In shrink wrap. Looks like an interesting title.

Paperback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.