Marketing Concepts that Win!: Save Time, Money and Work by Crafting Concepts Right the First Time

Martha Guidry

6 valoraciones de Goodreads

Idioma: inglés

Editorial: Live Oak Book Company, 2011

1936909146 / 9781936909148

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Librería: World of Books Inc, Montgomery, IL, Estados Unidos de AmericaWorld of Books Inc

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Vendedor de IberLibro desde 23 de marzo de 2026

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Descripción del artículo del vendedor

Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one's concept writing efforts can make the difference between executing a marketplace win or a flop. Don't let it happen to you. Writing great concepts early on in your development cycle can save time, money and rework. You will discover how to: Determine whether you need a product or a positioning concept Learn tips and tricks to accelerate your concept writing efforts Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard Write Benefit statements that consumers understand and differentiate a product or service Craft Reasons to Believe that are consumer meaningful and relevant Prepare a concept to maximize quantitative testing potential.

N° de ref. del artículo CIN1936909146VG

Título
Marketing Concepts that Win!: Save Time, Money and Work by Crafting Concepts Right the First Time
Autor
Martha Guidry
Editorial
Live Oak Book Company
Año de publicación
2011
Estado
Very Good
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1936909146
ISBN 13
9781936909148

World of Books Inc

Montgomery, IL, Estados Unidos de America

Vendedor de 4 estrellas

Vendedor de IberLibro desde 23 de marzo de 2026

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ArtículoDe 4 a 12 días hábilesDe 3 a 6 días hábiles
Primer artículoEUR 0,00EUR 9,73
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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SBYB, Inc.

900 Knell Road
Montgomery, IL Estados Unidos de America 60538