ISBN: 9781529796117 - business analytics: combining data, analysis and judgement to inform decisions (31 resultados)

Condición: As New. Unread book in perfect condition.

Condición: New.

Paperback. Condición: new. Paperback. This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.Key features include:* Analytics in Practice vignettes show how data and analytics have been applied in real organisations* Video interviews with industry professionals bring examples to life* A running case study and accompanying dataset allow you to apply what you have learntSuitable for undergraduate and postgraduate students studying business analytics.Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand. This Business Analytics textbook takes a practical approach to how data and analytics can be used to help inform organisational decisions and actions. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. 1st. This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: . Analytics in Practice vignettes show how data and analytics have been applied in real organisations . Video interviews with industry professionals bring examples to life . A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.…

Condición: new.

Condición: New. 2023. 1st Edition. Paperback. . . . . .

Condición: New.

Condición: New. pp. 288.

Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.

Paperback. Condición: New. 1st. This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: . Analytics in Practice vignettes show how data and analytics have been applied in real organisations . Video interviews with industry professionals bring examples to life . A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.…

Condición: As New. Unread book in perfect condition.

Condición: New. In English.

Condición: New. 2023. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.

Condición: New. This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: ⢠Analytics in Practice vignettes show how data and analytics have been applied in real organisations ⢠Video interviews with industry professionals bring examples to life ⢠A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.…

Condición: NEW.

Condición: New.

Taschenbuch. Condición: Neu. Business Analytics | Mary Ellen Gordon | Taschenbuch | Kartoniert / Broschiert | Englisch | 2023 | SAGE Publications Ltd | EAN 9781529796117 | Verantwortliche Person für die EU: Kolibri 360 GmbH, Ettore-Bugatti-Str. 6-14, 51149 Köln, produktsicherheit[at]kolibri360[dot]de | Anbieter: preigu. …

Paperback. Condición: New. 1st. This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: . Analytics in Practice vignettes show how data and analytics have been applied in real organisations . Video interviews with industry professionals bring examples to life . A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.…

Paperback. Condición: New. 1st. This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: . Analytics in Practice vignettes show how data and analytics have been applied in real organisations . Video interviews with industry professionals bring examples to life . A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.…

Paperback. Condición: Brand New. 288 pages. 9.13x7.32x0.55 inches. In Stock.

Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.Key features include: Analytics in Practice vignettes show how data and analytics have been applied in real organisations Video interviews with industry professionals bring examples to life A running case study and accompanying dataset allow you to apply what you have learntSuitable for undergraduate and postgraduate students studying business analytics.Mary Ellen Gordonis Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand. 220 pp. Englisch.…

Condición: New. Print on Demand pp. 288 1st edition NO-PA16APR2015-KAP.

Condición: New. PRINT ON DEMAND pp. 288.

Paperback. Condición: Brand New. 288 pages. 9.13x7.32x0.55 inches. In Stock. This item is printed on demand.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: Analytics in Practice vignettes show how data and analytics have been applied in real organisations Video interviews with industry professionals bring examples to life A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordonis Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.…

Paperback. Condición: new. Paperback. This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement.Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data.Key features include:* Analytics in Practice vignettes show how data and analytics have been applied in real organisations* Video interviews with industry professionals bring examples to life* A running case study and accompanying dataset allow you to apply what you have learntSuitable for undergraduate and postgraduate students studying business analytics.Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand. This Business Analytics textbook takes a practical approach to how data and analytics can be used to help inform organisational decisions and actions. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…