Isbn: 9781516508716 - the comprehensive public relations reader: function and practice (16 resultados)

paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Condición: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condición: New.

Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: New. In English.

Condición: As New. Unread book in perfect condition.

Paperback. Condición: Brand New. 296 pages. 11.02x8.50x0.62 inches. In Stock.

PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condición: New. Print on Demand pp. 296.

Condición: New. Print on Demand pp. 296.

Condición: New. PRINT ON DEMAND pp. 296.

Kartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnFeaturing the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive ove.…

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations. The readings are organized into four sections. The first provides foundational information on public relations, including a clear definition of the field and insight into its origins. Section 2 discusses careers in public relations in articles on job preparation and the top public relations careers in areas such as health care, government, and sports. In Section 3 readers learn about public relations best practices. Specific topics include identifying stakeholders, assessing the environment, and knowing the tools of the trade. The final section is devoted to the four-step public relations process, and explores how to establish goals and objectives, and implement a strategic plan. A thoughtful blend of writing on the theoretical and the practical, background and application, The Comprehensive Public Relations Reader is an ideal text for introductory courses in the discipline. The anthology is also well-suited to classes in advertising, marketing, and strategic business communication.Bob 'Pritch' Pritchard, M.A., is a retired Navy Captain, with more than 25 years of public relations experience. He is faculty adviser for the student-run advertising and public relations agency in the Gaylord College at the University of Oklahoma. Professor Pritchard is a member of the Public Relations Society of America's College of Fellows, a distinction shared by fewer than two percent of the 20,000 members.Jensen Moore, Ph.D., is a former community relations director and advertising account executive for the St. Paul Saints professional baseball team, and team public relations director in the Continental Basketball Association. Dr. Moore is currently an assistant professor at the University of Oklahoma Gaylord College of Journalism and Mass Communication, where she teaches courses in public relations, and researches social media and crisis communication. She completed her Ph.D. from the School of Journalism at the University of Missouri.…

Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Taschenbuch. Condición: Neu. The Comprehensive Public Relations Reader | Function and Practice | Bob "Pritch" Pritchard (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2017 | Cognella Academic Publishing | EAN 9781516508716 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…