9781412987240 - using qualitative research in advertising: strategies, techniques, and applications de morrison, margaret a.; haley, eric e.; sheehan, kim bartel; taylor, ronald e. (26 resultados)
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
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Librería: Greenworld Books, arlington, TX, Estados Unidos de AmericaGreenworld Books
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EUR 5,08
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Condición: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun
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Paperback. Condición: Fair. Second. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
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EUR 6,58
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Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
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Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
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Librería: Goodwill Books, Hillsboro, OR, Estados Unidos de AmericaGoodwill Books
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EUR 2,99
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Condición: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Taylor, Ronald E.,Sheehan, Kim B.,Haley, Eric E.,Morrison, Margaret A.
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Librería: HPB-Red, Dallas, TX, Estados Unidos de AmericaHPB-Red
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EUR 4,51
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Paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
Haley, Eric E., Sheehan, Kim B., Taylor, Ronald E., Morrison, Margaret A.
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Librería: Better World Books: West, Reno, NV, Estados Unidos de AmericaBetter World Books: West
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EUR 9,05
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Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: One Planet Books, Columbia, MO, Estados Unidos de AmericaOne Planet Books
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EUR 7,74
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paperback. Condición: Good. Second. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Librería: Textbooks_Source, Columbia, MO, Estados Unidos de AmericaTextbooks_Source
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EUR 20,08
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paperback. Condición: Good. Second. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A.,Haley, Eric E.,Sheehan, Kim B.,Taylor, Ronald E.
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Librería: Half Price Books Inc., Dallas, TX, Estados Unidos de AmericaHalf Price Books Inc.
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EUR 29,06
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paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Morrison, Margaret A., Haley, Eric E., Sheehan, Kim B., Taylor, Ronald E.
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Librería: HPB-Ruby, Dallas, TX, Estados Unidos de AmericaHPB-Ruby
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EUR 51,18
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Paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Librería: GoldBooks, Denver, CO, Estados Unidos de AmericaGoldBooks
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EUR 110,50
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Paperback. Condición: new. New Copy. Customer Service Guaranteed.
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Librería: Textbooks_Source, Columbia, MO, Estados Unidos de AmericaTextbooks_Source
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EUR 114,55
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paperback. Condición: New. Second. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim Bartel; Taylor, Ronald E.
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 108,24
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Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim Bartel; Taylor, Ronald E.
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 141,75
Envío por EUR 17,65Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New.
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
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EUR 182,97
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Paperback. Condición: new. Paperback. This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in th…e advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim Bartel; Taylor, Ronald E.
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Como Nuevo
EUR 165,69
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Condición: As New. Unread book in perfect condition.
Using Qualitative Research in Advertising
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
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Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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EUR 193,00
Envío por EUR 10,50Se envía de Irlanda a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: New. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Num Pages: 240 pages, Illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 226 x 154 x 13. Weight…in Grams: 326. . 2011. 2 Rev ed. Paperback. . . . .
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Sheehan, Kim Bartel/ Haley, Eric/ Taylor, Ronald E./ Morrison, Margaret Ann
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
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EUR 233,90
Envío por EUR 11,77Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Paperback. Condición: Brand New. 2nd edition. 217 pages. 8.75x5.75x0.50 inches. In Stock.
Using Qualitative Research in Advertising
Morrison, Margaret A.; Haley, Eric E.; Sheehan, Kim B.; Taylor, Ronald E.
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Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 246,03
Envío por EUR 9,19Se envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: New. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Num Pages: 240 pages, Illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 226 x 154 x 13. Weight…in Grams: 326. . 2011. 2 Rev ed. Paperback. . . . . Books ship from the US and Ireland.
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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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EUR 277,68
Envío por EUR 32,38Se envía de Australia a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in th…e advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Ronald E. Taylor Kim B. (Bartel) Sheehan Eric E. Haley Margaret A. (Ann) Morrison Margaret Ann
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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EUR 186,24
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Condición: New. Print on Demand pp. xv + 218.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Taylor Ronald E. Sheehan Kim B. (Bartel) Haley Eric E. Morrison Margaret A. (Ann) Ann Margaret
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Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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EUR 197,06
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Condición: New. Print on Demand pp. xv + 218 Illus.
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Taylor Ronald E. Sheehan Kim B. (Bartel) Haley Eric E. Morrison Margaret A. (Ann) Ann Margaret
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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EUR 196,36
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Condición: New. PRINT ON DEMAND pp. xv + 218.
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Librería: moluna, Greven, Alemaniamoluna
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EUR 163,43
Envío por EUR 48,99Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.Über den AutorrnrnMargaret A. Morrison is Pro…fessor in the School of.
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Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 200,90
Envío por EUR 61,77Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering adve…rtising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
