Isbn: 9781412952118 - strategic issues management: organizations and public policy challenges (15 resultados)

Paperback. Condición: Good. Positions issues management as an essential part of strategic planning and management for any organization.

Paperback. Condición: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority.

Condición: Acceptable. **Has lots of writing/highlighting**. Has some staining. Acceptable Condition. Five star seller - Buy with confidence.

Condición: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Condición: New.

Condición: New.

Condición: As New. Unread book in perfect condition.

Paperback. Condición: Brand New. 2nd edition. 412 pages. 8.75x5.75x0.75 inches. In Stock.

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Positions issues management as an essential part of strategic planning and management for any organization&Uumlber den AutorRobert L. Heath, professor emeritus of communication at the University of Houston.…

Condición: New. Print on Demand pp. 424 2nd Edition.

Condición: New. Print on Demand pp. 424.

Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization¿s 'house' in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features- Includes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues management- Explores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options - Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responses- Addresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald¿s and Wal-Mart - Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislation- Opens each chapter with case study vignettes and closes with summary questions and issues management challenges Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.…

Condición: New. PRINT ON DEMAND pp. 424.