9781402075148 - The Effect of Advertising and Display: Assessing the Evidence de Kingston University; East, Robert (16 resultados)

Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781402075148.

Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781402075148.

Hardcover. Condición: new. New Copy. Customer Service Guaranteed.

Condición: New. In.

Condición: New. Presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices. This book describes how good advertising can sometimes reduce the cost of doing business. It focuses on the psychological processes that are used to explain ad effect and on the point of purchase and online advertising. Editor(s): Kingston University. Num Pages: 118 pages, biography. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 9. Weight in Grams: 339. . 2003. Hardback. . . . .

Condición: New. pp. 136.

Condición: New. Presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices. This book describes how good advertising can sometimes reduce the cost of doing business. It focuses on the psychological processes that are used to explain ad effect and on the point of purchase and online advertising. Editor(s): Kingston University. Num Pages: 118 pages, biography. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 9. Weight in Grams: 339. . 2003. Hardback. . . . . Books ship from the US and Ireland.

Buch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure New evidence on this issue is assessed. The focus then moves to a model of ad response that covers the evidence on repeated ad exposure and explains how advertising may work over both short-term and long-term periods. The processes that could produce the long-term effect are discussed and new evidence is presented on the function of word of mouth. There is a chapter on the psychological processes that are used to explain ad effect and brief sections on the point of purchase and online advertising.

Hardcover. Condición: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Condición: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days.

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure New evidence on this issue is assessed. The focus then moves to a model of ad response that covers the evidence on repeated ad exposure and explains how advertising may work over both short-term and long-term periods. The processes that could produce the long-term effect are discussed and new evidence is presented on the function of word of mouth. There is a chapter on the psychological processes that are used to explain ad effect and brief sections on the point of purchase and online advertising. 136 pp. Englisch.

Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Research findings on the effects of advertising are critically reviewed in this bookResearch findings on the effects of advertising are critically reviewed in this bookRobert East presents evidence on successful advertising campaigns where th.

Condición: New. Print on Demand pp. 136 Illus.

Condición: New. PRINT ON DEMAND pp. 136.

Buch. Condición: Neu. The Effect of Advertising and Display | Assessing the Evidence | Robert East | Buch | xiv | Englisch | 2003 | Springer US | EAN 9781402075148 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.

Buch. Condición: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure New evidence on this issue is assessed.The focus then moves to a model of ad response that covers the evidence on repeated ad exposure and explains how advertising may work over both short-term and long-term periods. The processes that could produce the long-term effect are discussed and new evidence is presented on the function of word of mouth. There is a chapter on the psychological processes that are used to explain ad effect and brief sections on the point of purchase and online advertising.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 136 pp. Englisch.